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Articles for Feature Articles

7th Edition Of Kerala Literature Festival Makes A Comeback

Spread over four days, the festival, showcasing around 250 sessions on literature, art, and culture, will take place in Kozhikode

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Experiential Marketing Trends That Will Make Their Way To 2024

Vidya Alva, Chief Operating Officer, Percept ICE writes about upcoming trends we will witness in experiential marketing as 2024 begins

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Air India Express Expands Operations In Ayodhya

Following the announcement of daily direct flights connecting Ayodhya and Delhi, Air India Express is also offering direct connectivity to Bengaluru and Kolkata, making Ayodhya the airline’s third airport in UP

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HMI Hosts Hyundai India Junior Golf Tournament 2023

The tournament attracted more than 550 participants from golf courses and golf academies in six categories across five regional rounds in the age groups ranging from 7 to 18 years

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PVR INOX Strengthens Its Foothold In Rajasthan

Opens its second cinema, a four-screen multiplex in Jodhpur at Indiabulls Mega Mall

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10 Trends That Will Be Everywhere In 2024

In an article on Business Insider, Elisabeth Kramer notes down that wedding trends are always changing

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Piyush Goyal Reveals Ambitious Line-up For India's Global Mice Aspirations

Emphasising India's rich cultural and economic diversity, the strategy focuses on showcasing the Micro, Small, and Medium Enterprises (MSME) sector, traditional handicrafts, artisanal offerings, weavers, and manufacturing prowess

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Elevating Experiential Marketing Experiences In The Event Industry: 2023 Recap and 2024

Ankur Kalra of Vibgyor rings in 2024 as the industry is projected to grow a staggering 35%, fueled by tech-driven experiences and hyper-personalised campaigns

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Annual Valuation Of The Big Fat Indian Wedding Industry Reaches Rs 4.5 Trillion

Factors driving this surge include increasing urbanisation, a growing GDP, and a rising aspirational middle class with greater spending capacity

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The 10 Most Important Customer Experience (CX) Trends In 2024

In an article which appeared in Forbes, Bernard Marr mentions that in 2024, CX will continue to take on new meaning as it becomes a strategic priority for all businesses

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