Continental Coffee Unveils 'Xtra Strong' 3D Anamorphic OOH Campaign

EE News Desk Jan 04, 2024

With a comprehensive Out-of-Home (OOH) campaign, Platinum Outdoor, a unit of Madison World, assisted Continental Coffee in gaining awareness and consideration for its multi-asset allocation in the coffee category. Platinum Outdoor captured audiences' attention in three cities with a planned campaign underlying the strongest coffee message through ‘Start Strong Stay Strong’ from Continental Xtra.

With an infrastructural backbone and a global client repertoire in over 100 countries, more than 1200 cups of Continental Coffee are consumed every second across the globe.

To highlight its exclusive features of chunky granules designed to capture and preserve rich aroma and flavour, Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling, to position Continental Xtra as the epitome of a strong and aromatic coffee experience.

Speaking on the campaign, Raja Chakraborty, CMO, Continental Coffee commented, “At Continental Coffee, we believe in Innovation, be it our product or communication. This is an effort in the same direction".

A 3D anamorphic display was installed in Bangalore with sampling activity, as well as using several formats, including Metro wraps, Chennai BQSs, and Hyderabad hoardings for a period of 30 to 45 days. The result was improved distributor relations, brand perception, and credibility for Continental Coffee and increased sales. By strengthening the brand's relationships with distributors, Continental Coffee's outdoor campaign achieved a mutually beneficial environment for sustained success.

Dipankar Sanyal, CEO, Platinum Outdoor & MRP also commented, “The process of strategizing and executing Continental Coffee's outdoor campaign on such a grand scale, especially in today's ever-changing outdoor landscape, has been an extremely rewarding experience. Certainly, the campaign has been a tremendous success for the brand”.