Badri Beriwal, Chief Strategy & Business Development Officer, Bata India talks particularly about leveraging experiential marketing in a big way for its 65th anniversary, paying tribute to the iconic Hush Puppies’ basset hound mascot, puppy yoga being included as part of the overall brand experience, and more
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Gautam Dutta, Co-CEO of PVR Inox and owner of Rumi Farms discusses creating memorable customer experiences at Rumi, how he wishes to keep it far away from the recent mounting buzz of AI and technology, and more
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Industry experts understand that nowadays, experiential has become sort of an integral part of brands creating an emotional connect with their consumers saying we will be there for you
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The Indian event tech industry’s growth – even though it has been gradual, it has come a long way. The job of event tech is to make the experiences for all the three audiences – the organiser, the client/sponsor and the consumer - amazing
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Umesh Singh, Founder, Tara Candles writes about the origin and the cultural journey of Christmas lights and candles across different regions of the world
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Advit Sahdev, an AI, digital marketing and performance marketing expert writes about profit as the primary driver of marketing, AI and customised customer journeys along with much more
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In this exclusive interview, Shweta Jain, Chief Business Development Officer, Diageo, discusses how Walkers & Co. transforms billboards into community art galleries in their latest experiential endeavour
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Debjani Gupta, Country Marketing Leader, Zoom Video Communications writes about event and virtual experiences and thinking beyond traditional roles among a lot more
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