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Articles for Industry watch

ROI Measures In Experiential Marketing Are Sometimes Intangible

Involving Aparajita Parashar, Founder, Made of Honour Weddings and Events and Naveen Gupta, Co-founder, Spalba in a panel discussion with Shantanu David, Senior Correspondent, exchange4media group as moderator spoke to them about the metrics of measuring ROI of experiential marketing campaigns and what it means for them at the exchange4media Red Carpet Experiential Marketing Summit 2024

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The Hero Is The Performance: Anchoring Events Through Short Attention Spans

Emcees such as Ashwarya Singh, Master of Ceremonies and Voice Communication Specialist; Ritika Jhanji Jagtiani, TV Presenter, Anchor & Public Speaker; Bhavana Bhatia, Curator, Influencer, Host & Public Speaker; Krishna Varma, Anchor, Singer, Tarot Card Reader, Director KV Entertainment and Ridansha Arora, Anchor, Master of Ceremonies & Voice-over Artist spoke to Ojasvi Kapoor, Correspondent, Loudest.in, the moderator about the type of fresh ideas emcees and anchors of events need to have in mind to keep the audience hooked at the exchange4media Red Carpet Experiential Marketing Summit 2024

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Authenticity & Storytelling Need To Be At The Centre Of Building Emotional Connects In Experiential Marketing

A panel comprising of Shruti Agrawal, Assistant VP & Head Marketing, Tata Realty; Ashima Kakar, CMO, NLB Tech; Preeti S, CEO, ZtoA Marketing Agency and Davinder Juj, General Manager, Eros came together with Chehneet Kaur, Senior Correspondent, exchange4media Group moderating it – they spoke about how authenticity and storytelling needs to be at the centre of building a relevant emotional connect with their customers, at the exchange4media Red Carpet Experiential Marketing Summit 2024

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The Money That Comes Into The Wedding Industry Is That Of Happiness: Rashi Entertainment’s Rajeev Jain

Rajeev Jain, Founder & Director - Rashi Entertainment & Chair - Entertainment Committee, PHDCCI spoke to Ruhail Amin, Senior Editor, exchange4media & BW Businessworld, about the Indian wedding industry’s growth, the licensing issues faced by the industry, his efforts for making wedding tourism for India big and more at the exchange4media Red Carpet Experiential Marketing Summit 2024

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Jaipur BookMark 2025 Makes A Comeback With Distinguished Lineup

Running alongside the Jaipur Literature Festival from 30 January to 3 February, 2025, the premier publishing conclave offers a mix of discussions, featuring the potential and power of translations and the release of a comprehensive Rights Catalogue that is annually curated and showcases 58 titles across 10 Indian languages presented by 31 prominent publishers

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Titan Introduces Country’s First Flying Tourbillon Timepiece

This significant unveiling commemorates four decades of the brand’s timeless craftsmanship

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BAI Partners With Ticmint As Official Ticketing Partner For Yonex-Sunrise India Open 2025

The tournament is scheduled from 14 – 19 January, 2025 - the tickets will be sold exclusively online on Ticmint’s website

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Paytm Spreads Christmas Cheer With Innovative AR Campaign

The exciting campaign initiated in Delhi and Bengaluru, brought Santa Claus to life for rewards on the Paytm app

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