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Articles for Industry watch

Premier Badminton League ties up with Sportzlive and Entertainment

The Badminton Association of India (BAI) has awarded the long terms rights of its primary league the Premier Badminton League (PBL) to the Sportzlive and Entertainment Pvt Ltd ahead of its PBL 2017 season.

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MCH buys 60% stake in India Art Fair, Founder Neha Kirpal retains 10%

MCH Group, Angus Montgomery and the Founding Director Neha Kirpal have announced that MCH Group has taken a co-ownership stake in India Art Fair in advance of the 2017 edition, to take place 2-5 February 2017.

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Greymatter Entertainment ventures into film production

Greymatter Entertainment, a content solutions company, announces its venture into film production. Their maiden film venture Sut (meaning shoot in Vietnamese) is set to release in November 2016!

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EEMAX Global 2016 slated for 17-18 October at Mumbai's Sahara Star

The Event and Entertainment Management Association (EEMA), India’s apex body of the events and experiential marketing industry is hosting the 8th edition of the EEMAX Global Conclave & Awards, on 17-18 October 2016, at the Sahara Star Hotel, Mumbai.

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Ahmedabad to host 10th RMAI Flame Students Award 2016

To build awareness and interest in the Rural Marketing domain among students and academia, Rural Marketing Association of India (RMAI) and Ayurvet Ltd has recently announced the 10th edition of RMAI Flame Students Award 2016. The awards this year will be held at Hyatt, Ahmedabad on Sep 24th and will see over 200 delegates from the corporate world, as well as rural managers, B School students, teachers and marketing specialists in attendance.

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Hershey's Sofit joins hands with Pinkathon as official Energy Partner

Hershey's health beverage, Sofit has joined hands with Pinkathon as their official Energy Partner for the Delhi, Pune, Mumbai and Bengaluru editions, this season.

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Nitin Navalkar joins as Experiential Marketing Head at Khushi Advertising

Nitin Navalkar has been appointed by Khushi Advertising to spearhead it's Experiential Marketing vertical. Navalkar comes with a wealth of experience within mainline advertising, marketing communications and activation, having spent the last three years at Onida where he was instrumental in leading campaigns which established the new face of Onida.

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Launch of NYX makeup managed by Vibgyor Brand Services

L’Oreal launches make up artistry brand NYX Professional Makeup in India. The brand was being retailed through Sephora stores up till now. Vibgyor Brand Services was roped in to launch its first standalone store in India at Shoppers Stop, Bandra Mumbai.

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