WPP’s GroupM, a media investment group, has announced they will be acquiring a majority stake in MediaCom India, a joint venture between GroupM India and Sam Balsara, the principal shareholder of the Madison Media group.
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Team CS Direkt won the EEMA Car Rally and Treasure hunt 2017, organized by EEMA North on 22nd January 2017, bagging a trip to Brussels for three nights as the first prize.
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PVR Cinemas has announced the launch of VKAAO (vkaao.com), a collective action web-platform that enables individuals to choose the films that play in their local theatres. VKAAO has begun offering India’s first ever ‘Theatre on Demand’ service to the entire PVR Cinemas circuit. PVR Cinemas will provide all its theatrical venues for individually curated events showcasing VKAAO’s growing collection of hundreds of studio and independent films.
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Rajasthan headquartered Au Housing Finance has appointed Alchemist Marketing Solutions to lead its branding process following a multi-agency pitch that lasted 3 months. The organization has recently demerged from its parent company- Au Financiers, and is looking to revamp the brand including changing the name, creating a fresh visual identity and new creative communication.
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Jordan with its close proximity to India, cultural and architectural history and iconic attractions such as the Dead sea, Petra and Wadi Rum has been drawing tourists from India for long, seeing 50,000 tourists from India last year. Ashit Taneja, Country Head, Jordan Tourism Board, Representative Office of India clears doubts about its visa on arrival regime and explains why traveling in groups of five people or more is such a good idea.
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Building up the momentum towards the Rider’s Music Festival scheduled for 18th - 19th February in Jawaharlal Nehru Stadium and celebrating India’s rich cultural diversity on the sidelines of Republic Day, a pre – Republic Day bike parade was organized with Delhi’s popular biking group- Royal Mavericks.
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Launched by the Event and Entertainment Management Association, We Care, an important initiative that the event industry's leadership has embarked on, is fast gathering momentum within the industry. Member agencies have shown a willingness and commitment to work towards creating a safe work environment for female employees in the industry.
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In partnership with Rajasthan Tourism, Zee Jaipur Literature Festival brings together arts and culture with built heritage at two mesmerising evening events at the magnificent Amber Fort and the spectacular Hawa Mahal. Running parallel to the festival on the evenings of January 20th and 21st, the Heritage Evenings will showcase poetry and music in the backdrop of Jaipur’s heritage and celebrate the city’s cultural riches.
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