In a strategic move to reinforce the existing senior leadership team of the agency’s outdoor unit, Gour Gupta, CEO, DDB MudraMax recently announced the appointment of Yusuf Merchant as Vice President, DDB MudraMax-OOH and Adil Khan as Associate Vice President, DDB MudraMax-OOH. Yusuf would be based out of Mudra House, Mumbai and Adil would function from the agency’s Gurugram location.
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Engaging with consumers in a more meaningful and personal manner is a key directive for most brand managers today. The exciting new developments in Indian amateur sports market are opening up one big opportunity for brand managers to engage their prized consumers through a topic that they are passionate about.
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Brand Street India, a leading integrated marketing agency has launched “Rural Street”, a new identity for its Rural Marketing branch. Mr. Rajesh Dogra has been tasked with the agency’s planning & implementation of rural projects nationally.
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A torch bearer for the events industry, Sabbas Joseph, founder of Wizcraft, is among the most influential figures in Indian events and entertainment. The man behind milestone events like IIFA, Michael Jackson Live in concert, Commonwealth Games, India's 50 years of Independence celebrations and Global Citizen Festival, Joseph shares a reminiscent narrative as he takes us through his eventful journey as a Wiz.
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Anirban Das Blah and Jiggy George, two influencers in the Indian Media & Entertainment and Brand Management & Licensing spaces respectively, have joined hands to launch Mojostar. The company will focus on partnering with celebrities to co-create authentic brands in the areas of fashion, fitness, personal care, and more.
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Vodafone unveiled its unique initiative ‘Vodafone Eco-Ponds’ on the occasion of 125th anniversary of Ganeshotsav celebrations in the city. Vodafone’s Maharashtra and Goa circle has partnered with Pune Municipal Corporation and National Chemical Laboratory in an attempt to help citizens across the city celebrate and immerse Ganesh idols in an environment friendly manner.
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An industry that’s built around consolidated efforts of event planners and event service providers, India’s event management community owns a market share of approximately 7000 crore, a sizeable number. Widely and consistently slammed for its disorganized nature the industry seems to have made reasonable progress over the past few years in this context, but is still far from home. To make matters critical the GST bill was passed last month, translating into more chaos for an already chaotic group. With little available information we reached out to Ayush Moodgal, Director - Taxation at Ernst & Young, to spell out the salient points of GST pertinent to the event industry.
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Norton Pereira has been appointed as the General Manager of Le Méridien Goa, Calangute. Prior to joining Le Méridien Goa, Calangute he was the General Manager at Le Méridien, Mahabaleshwar. In his new role, Norton will be responsible for overall hotel performance, managing operating efficiencies, business growth and driving overall guest satisfaction.
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