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Articles for Industry watch

Asia Resort Fashion Week assigns marketing and PR mandate to SoCheers

Marketing agency SoCheers says cheers to 2018 by adding Asia Resort Fashion Week (ARFW) to its kitty. The three-day fashion week is being organised at Cidade De Goa Resort from 13th to 15th April 2018 which is set to witness top A list Designers, Super-models & Buyers & Celebrities.

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CBFC Head Prasoon Joshi skips Jaipur Literature Festival owing to Padmaawat unrest

Censor board chief Prasoon Joshi decided to pull out of Jaipur Literature Festival after members of the Karni Sena, vehemently opposing the release of film Padmaawat, allegedly threatened to react with violence if he was present at the popular annual literary event.

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Exceed Entertainment artist Malaika Arora enters strategic tie-up with Zorba

Celebrity Management and Entertainment marketing company Exceed Entertainment has engaged one of their exclusive artists Malaika Arora with an interesting fitness led proposition in association with Zorba Yoga Studios.

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M/o Tourism makes hotel classification guidelines simple, transparent and time bound

Ministry of Tourism has streamlined the hotel classification guidelines to make them simple, transparent and time bound. The application for classification and payments of fees have been made through digital platform only and the prevalent options of application by post and payment of fees by Demand Draft has been done away with. This has ensured the eradication of possibility of delay/manipulation caused by human interference.

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Kyoorius signs up The One Club for Creativity as validator of Kyoorius Creative Awards

Kyoorius Group has formed a partnership with The One Club for Creativity, a global non-profit organisation behind The One Show, ADC Annual Awards and other programming, to serve as the club’s official representative in India.

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JW Marriott Aerocity launches new venue 'Playground'

On the 19th of January 2018, fashion designer Siddhartha Tytler and JW Marriott New Delhi Aerocity, General Manager Nitesh Gandhi launched the much awaited ‘Playground’ at the JW Marriott New Delhi Aerocity through a high-end launch party attended by Delhi’s crème de la crème.

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Tata Mumbai Marathon introduces medal for 42k finishers and those who inspired them

Procam International, promoters of the Tata Mumbai Marathon announced the ‘Inspiration Medal’ – a world’s first-of-its-kind marathon medal. The Inspiration Medal is a creative outcome of the collaboration between Procam International and Chlorophyll Innovation Lab, the Innovations Partner for the event.

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10 biggest events held at Dome NSCI in 2017

Overlooking the waters of Arabian Sea and the Haji Ali Dargah, Dome@NSCI is among the few indoor venues in Mumbai with the capacity to host large format events. It has made a name for itself due to its repertoire of hosting grand events, and 2017 was no different. The last year saw some renowned events take place the Dome@NSCI and the top ten are listed below.

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