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Articles for Experiential Marketing

Premiumisation Works Most Effectively If It's An Outcome Of Resolving A Need: Mukta Maheshwari, P&G India
P&G India Champions The Art Of Purpose-driven Experiences

Mukta Maheshwari, CMO and VP of Fabric Care at P&G India affirms experiential marketing's crucial role in forging meaningful brand-consumer connections in an exclusive conversation with Everything Experiential

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Design Is In The Eyes Of The Experience: Shyamala Ramanan, Mia By Tanishq
Design Is In The Eyes Of The Experience: Shyamala Ramanan, Mia By Tanishq

Shyamala Ramanan, Mia by Tanishq's Business Head, addresses the fusion of immersive design, innovative tech and personalised experiences at their first flagship store in Delhi with Everything Experiential

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Hindware Drives Bathroom Experience With Experiential Initiatives

Less than 20 per cent of Hindware's marketing endeavours are to experiential marketing, predominantly channelled through their brand stores and specific exhibitions, shares Sudhanshu Pokhriyal, CEO, Hindware - Bath and Tiles

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Crafting Experiences Beyond Transactions

Brands create immersive experiences, embrace tech innovations, and prioritise sustainability, elevating retail beyond transactions

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Sadhguru Academy To Host 12th Edition Of Insight: The DNA Of Success

Spread over four days, the program is envisioned and led by Sadhguru, Founder, Isha Foundation, who will be joined by eminent and highly successful business leaders to lead the participants through the mechanics of professional and personal success

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Big Brewers Buy Up Smaller Breweries To Gain Market Share: Avneet Singh, Medusa

Avneet Singh, Founder, Medusa Beverages highlights the journey, challenges and the future of the craft beer market

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Zivame Launches Its OOH Campaign

To Addresses Women's Everyday Struggles with Ill-Fitting Intimate Wear

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The Quorum Announces Its New Venture ‘district150’

Opening its doors in Q3 2023, district150’s pilot development will be located in Knowledge City, Hyderabad

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