Madison IES, the activation and experential unit of Madison OOH and Madison World just completed a mega event across 21 town in India to launch Prism Cement’s Duratech Cement. The Agency won the assignment in a multi-agency pitch. Madison IES demonstrated its execution capabilities and provess by executing this event over a span of just 17 days across 21 towns in Madhya Pradesh, Uttar Pradesh and Bihar, where a total of 39,000 dealers of Prism Cement attended the launch. Each event started with performance of Ganesh Vandana, followed by the product launch and product presentation by the Prism Zonal Head. Says Saumen Roy, General Manager, Madison IES, says “We have been working with Prism Cement for a few years and are delighted to be a part of this important launch of Duratech. It was a huge operational challenge to execute this event across 21 cities in 17 days, but am glad that the event was a huge success.” Madison OOH has won several awards recently including 1 Gold, 1 Silver and 5 Bronze at the OAC awards last week, a Gold at Goafest Abby 2015, 16 awards at E4M Neon Awards 2015 and 12 awards at Asian Consumer Engagement Forum 2015. Madison OOH is a part of Madison World and operates several brands including MOMS, Platinum Outdoor, Activation specialist – Madison IES, Rural specialist - Anugrah Madison, Out-Sel and Entrust. Madison OOH group handles marquee clients like Mondelez, Samsung, Asian Paints, Kotak, Omkar, Marico, Raymond, Toyota, ITC Foods, Aircel, Idea, amongst many others.
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Just a few years ago, drones, or unmanned aerial vehicles (UAVs), were introduced into the world of events and they immediately became one of the most engaging elements for the attendees of the event. Mostly used to take an aerial view or perform flower shower at events, drones are present everywhere today and are widely used today in all formats to events, be it weddings, trade exhibitions or even product launches. However, with drones being widely used everywhere today, an element of monotony towards their use can easily be felt developing around the buzzing technological advancement. To solve the purpose, we at EE are listing down 5 innovative ways drones can be used at events. 1-Deliver Invitations So far, one of the drawbacks of drones being used is the fact that they are never really engaging directly with the audiences or attendees in any manner at the events. They do fly and perform an array of functions and the audience is hooked on to the event just by seeing them. However they can also be used to create a more customized experiences for the guests by sending the invitations of the event through drones. This goes without saying that the act will require human supervision but the experience of it is bound to be memorable. 2-3-D Mapping This idea makes technology meeting another technology to create a unique wow element at your event. Small, lightweight drones may look like simple model airplanes, but they can survey landscapes with thousands of digital images that can be stitched together into 3-D maps at events. These 3-D maps then can be used during performances at events, interaction sessions, lighting purposes and so much more. 3-Photography Drones have often been used for capturing and live streaming videos but not many people use them to capture still photographs. You can do that at your next event and create a live montage of photographs of the audience. The same can then be given as a return gift to them as a token to say thanks for attending the event. You can never go wrong, by gifting an experience to your guests. 4-Providing internet access Free Wi-Fi anyone? Yes, everyone wants free Wi-Fi at events as they want to share about their experiences in real time on various social media platforms. But often a problem with Wi-Fi and internet is that due to a large number of users using the network at the same time, while sometime the connectivity wears off or it is the network that gets jammed. But, drones can be a great help in such situations as they can be used to host Wi-Fi servers on them and then the same can be used not only as an engaging element at events but also for making available free services to the attendees. 5-Flying drone challenges With multiple drones present at your event you can also use them to create an interesting challenging game for the attendees. All you need to do is create an obstacle course and then a few participants to play the game. The audiences love drones and through this method they get to experience it too in a fun and interesting way, now that is an experience I would love to have.
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Wrestling Federation of India and Pro-Sportify yesterday launched the historic Pro Wrestling League in Delhi. Top stars of Indian wrestling, including double Olympic medallist Sushil Kumar & CWG gold medallist GeetaPhogat dazzled at the launch of the richest prize money wrestling competition. Pro Wrestling League which is slated amidst Diwali festivities between November 8 and 29, 2015, will witness a congregation of over 20 Olympic medallist from across the globe, one of the very first in Indian sporting canvass. It has the richest prize & auction purse that aggregates to 3 million USD. World’s top 66 wrestlers, six city-based franchisees covering North to South and East to West of India will vie for the top honour and the Prize Purse of Rupees 3 crore. A purse of Rupees two crore in individual prize money is the added attraction for each participant. This effort is purely a reflection of recent & consistent podium finishes by Indian wrestlers. Wrestling Federation of India and ProSporty have joined hands to create a rare event in wrestling. It is for the first time a world-class event in the “real” wrestling is being conducted on league format. ProSportify, a company launched by Mr Kartikey Sharma will invest in the League. Mr Ashish Chadha is the co-promoter. With Wrestling Federation of India’s wholehearted support, under the able guidance of its President, Mr BrijbhusanSharan Singh, MP, the League will set a benchmark in global viewership for its conduct and magnitude. “Pro Wrestling League is a step in right direction. Of late, Indian wrestlers have been doing extremely well. And with financial boost from the League, I am sure our wrestlers will reach greater heights,’’ said the WFI President, Mr BrijbhushanSharan Singh. Mr Karitkey Sharma said he was “confident that ProSportify will usher a new era for the Business of Sports in India. “Our philosophy as a company reflects in our name –ProSportify. Our approach to uplift and transform the sports will be thoroughly professional, but there will be no compromises with the basics and essence of the sports and Pro Wrestling League, in spite of all commercial exploits, shall remain ‘THE REAL DEAL’ for the sportsmen.’’ “The Pro Wrestling League will create opportunities for Indian industry to be a part of this historic initiative to own a top-notch international sports franchise. As commercial partners of PWL, we are thankful to WFI and the players for reposing their faith in us to make the League a spectacular success,’’ said Mr Ashish Chadha. Mood among the players is also upbeat with the launch of Pro Wrestling League. Double Olympic medallist Sushil Kumar is confident that the League would be a big boost to Indian wrestling. “It will be a great boost when the cream of world wrestling comes to India. This will be a great opportunity for our players to travel with them and learn a lot. Besides the League will keep the focus on the sport and motivate the upcoming wrestlers,’’ said the legend. Coming as it does a few months before the Rio Olympic Games, PWL has a special significance. It will offer a never before opportunity to the wrestlers for preparing in a real match situation as they eye a berth for Rio Games. The star parade of top international wrestlers will take part in six-team format in different cities of India. It will give budding wrestlers a chance to be with and combat against the legends. “The initiative is commercial. But, Olympic, United World Wrestling and Wrestling Federation of India rules and norms will not be compromised,” says the PWL Governing Council Chairman, Mr GS Mander. The league format is unique. Six city-based teams battle it out against all others once during the league phase. Each team will consist of 11 player – six male and five female; six Indians and five foreign internationals. The PWL will be played on the best of nine format, but all the nine bouts will be contested during the league phase. Each bout will have three rounds of three minutes each, separated by a one-minute break. To make the contest more interesting players will get half-a-point bonus for FALL; and also half a point bonus for greater superiority, which is established on 15-point lead, said Mr Mander. It will be the first time in Asia, that a sports event will be produced in 4K format. The competition will be televised live to over 150 countries across the world. Coverage will be innovative and state of the art technology-driven The grandeur of the launch is a perfect prelude for things to come. Wrestlers walked the ramp as Greek Warriors. The PWL song by well-known bhangra-reggae singer Apache Indian depicts the pace, energy and high-voltage – elements which are essence of world’s oldest combat sport.
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Redhat Communications, experiential marketing & event company is all set to organize “Jack & Jill’, India’s first ever Expo for Kids next month. Aimed for kids in the age group of 0-14, the two-day expo will focus on various aspects that play a key role in developing a child’s personality including education, entertainment, tourism and wellness. The event, scheduled for 8th and 9th August, 2015 at New Delhi’s Lalit Hotel, will witness the perfect blend of fun & edutainment for kids. The exhibition will be packed with fantastic exhibits, interactive activities along with entertainment- a treat not only for the kids but the whole family. The project will have an entire range of kids’ activities including fancy dress show, painting competition, magic show, storytelling, wall painting, digital detox skit, wellness talks and Educational tourism. The event will also have 35-40 exhibitors from best brands, who will showcase all children related products. Jack & Jill promises to provide ample opportunities to kids to experience different engaging activities.Talking about “Jack&Jill’ –The Wonder Years Expo Carnival, JyotiMayal, CEO Redhat Communications said,“The aim of the exhibition is to expand kids’ creative thinking while offering them and their families a great time full of fun and excitement. The expo will give kids an opportunity to express themselves, give a peek into their hidden talent, and at the same time, it will give them the time and space to be free spirited to inculcate wellness, fun education, safe& educational tourism right from childhood – the formative years.”
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Nando’s, the South Africa based international chain of casual dining restaurants serving Afro Portuguese cuisine hosted National Grillers’ Challenge 2015 at Nando’s restaurant in Cyber hub, Gurgaon. Grillers’ Challenge is an annual event which is one of the most engaging internal events of Nando’s to motivate and appreciate the grillers. After a challenging competition between the top grillers from Nando’s New Delhi, Chennai, Punjab and Bangalore, the National Challenge was won by Mr. Mahesh Chand from Bangalore. He will now be going to Vancouver, Canada to represent India in the International Grillers’ Challenge. Nando’s Grillers or ‘Nandocas’ battled it out in the Regional Grillers’ Challenge in the first week of July. The winners were flown to New Delhi for the National Challenge along with the Patraos of their respective restaurants. They were taken for a fun-filled city tour, gaming activities and sight-seeing. The day of the main event had a red carpet welcome for the grillers. The competition saw four finalists take to the grill, cooking a whole, fresh chicken to perfection before serving it to a panel of guest judges, including food connoisseur – Mr. Osama Jalali; eminent F&B writer and blogger – Ms. Rupali Dean; celebrated Chef – Mr. Shailendra; MD of MJ Logistics (Logistics Partner of Nando’s) – Mr. Anil Arora and Sr. Director, Deloitte, Mr. Rahul Vig and a huge Nando’s lover. The judges were asked to rate the chicken on the basis of browning of skin, grill marks, cutting of the chicken, basting, tenderness, juiciness and overall brand fitness. The winner of the National Grillers’ Challenge was the hard working, immensely skilled and warm natured Nandoca Mahesh from Bangalore. He will participate in this year’s International Grillers’ Challenge where Nandocas from around the world will compete for the title of the Best Griller 2015. Nandocas will also be treated to a fantastic array of events while in Vancouver including a special gala dinner and a fun-filled tour of the cultural city. “It’s the Grillers who make the chicken that we are so proud of! Grillers’ Challenge is the time to celebrate the Grillers. We wish to make the India National Grillers’ Challenge the most unforgettable experience for our Grillers. So we’ve taken care to ensure that each touch point in their journey of the National Challenge from start to finish is truly memorable!” said, Mr. SumeetYadav, CEO, Nando’s India.
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The upcoming edition of India Art Fair will take place from the 28 – 31 January 2016 (with a VIP Preview by invitation on 28 January), NSIC Grounds, Okhla, New Delhi. Since its launch in 2008, India Art Fair has established itself as a platform for modern and contemporary art. Spurring a new wave of engagement with Indian art at every level of the market, the fair has become the bedrock of a now booming cultural community. Building on these foundations, the fair is revising its mission and refining its programming to reflect the best of South Asia’s diversity in the visual arts. The fair’s 2016 edition will mark a new chapter in its evolution. In step with India’s increasing cultural influence, India Art Fair is making a number of enhancements to its organisation which includes significant changes to its partnerships, internal team and gallery programming. India Art Fair is delighted to announce BMW as the Presenting Partner of India Art Fair 2016. For over 40 years the BMW Group has made a significant contribution to culture, initiating over 100 cultural collaborations worldwide, from commissioned works by Gerhard Richter for the BMW Group’s Munich headquarters, to projects with artists such as Andy Warhol, Roy Lichtenstein, Olafur Eliasson and Jeff Koons. In 2013, the BMW Guggenheim Lab – a global initiative of the BMW Group, Solomon R. Guggenheim Foundation and the Guggenheim Museum, premiered in India at the Dr. Bhau Daji Lad Museum, Mumbai. The fair is pleased to announce the appointment of Zain Masud as International Director. Masud brings her experience within the art scenes of the Middle East, South Asia, Russia, China and Africa, alongside her extensive networks within the Western art world. Prior to this appointment, Zain served as Assistant Fair Director to Art Dubai for five years. This year the fair will be structured into 5 main sections: Galleries, the main section, will feature leading Indian and international galleries; Focus, will show solo presentations which have been curated by participating galleries or institutions; Institutional, will showcase leading international and Indian museums and art foundations presenting elements of their programmes or collaborations commissioned specially for the fair; Platform, will represent young emerging artists or collectives from throughout South Asia, open to galleries and foundations within the region; and Projects, which will show artworks including large scale sculptures or site specific installations at the fair.
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Event and Entertainment Management Association (EEMA), the apex body of the Indian event industry has announced the EEMAX Global Awards to identify, celebrate and honour the best events and experiential marketing projects from India and around the world. Entries for the EEMAX Global Awards are expected from agencies in India, Asia, Middle East, Africa, Europe, Australia, New Zealand and USA. The three level selection process, involves taking the award entries through a screening jury, a global jury and a peer voting by members of EEMA to choose the winners in 25 categories that span entertainment events, social events, sporting events, weddings, exhibitions, digital events, government events etc. Mr Sabbas Joseph, President- EEMA, shared, “The EEMAX GLOBAL Awards are a clear sign of India¹s event industry going global. Indian event companies are being retained by international clients and brands for development of activation programs as well as corporate events, mega public events and also sporting galas. EEMAX GLOBAL will signify a welcome to global agencies to showcase their work in India which is the fast-developing turf for global event programs.” The event industry in India has grown exponentially over the last two decades with several 1000 entities operating in this space, in various segments and levels across 100+ cities in India. EEMA is the first and only body of its kind, which seeks to bring together the country’ leading event management companies, entertainment professionals, artist management companies and international counterparts on the same platform. For the first time in its history, EEMA hosted a national fund-raiser in October 2014 called HUM HAIN … Ummeed-e –Kashmir across 4 major cities i.e. Delhi, Mumbai, Hyderabad and Chennai; that brought the collective efforts of its members, along with the Film and Television Producers Guild, Zee Network, United Way of India and several celebrities like Amitabh Bachchan, Aamir Khan, Ranbir Kapoor, Imtiaz Ali etc.for the re-development of Kashmir and Assam post the flood. The focus at EEMA has been to build engagement across the regions to ensure maximum participation and regional development and to continue its purpose it will host training workshops and webinars by various industry stalwarts for EEMA member-agencies on How To Submit Award Winning Entries. Apart from honoring the best within the event fraternity, EEMAX Global will also include presentations of a few award winning global case studies and entertainment from some of India’s finest music and acting talents. The presentation ceremony will be held in Mumbai, India in September 2015. The micro site for uploading award entries is now officially open. More information about the award categories and how to apply can be viewed at http://www.eemaxglobal.com/ AWARD CATEGORIES EVENTS Best Signature Event Best Public Event (Ticketed + Non-Ticketed) Best Televised Event Best Product or Service Launch Event Best MICE Event Best International Event Best Internal Event or Activation Best Event for the Govt Best CSR Event or Activation Initiative ACTIVATION Best Roadshow Activation Best Mall or Instore Activation Best Consumer Activation (Overall) Best School or Youth Activation Best Product Launch Activation Best Dealer Activation SOCIAL Best Wedding Best Social Event other than Weddings Best Destination Wedding Best Décor Design for a Wedding or Social Event SPORTS Best Ceremony for Sports Best Sports Team Activation Best Execution of a Sports Event IP Best New IP – Event or Activation Best IP – Event or Activation Best Integrated Communication Program for an IP DIGITAL & TECHNOLOGY Best use of Digital Marketing for an Event or Activation Best use of Technology for an Event or Activation Best Social Media Amplification or Mobile Application for an Event or Activation EDUCATION Best Event Management & Experiential Marketing Education Program
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The Royal Edinburgh Military Tattoo, reputed for being one of the greatest cultural shows on earth, and the Edinburgh Mela, Scotland’s biggest celebration of world music and dance, have both joined hands this year with Delhi-based Teamwork Arts, a pioneering entertainment company, to bring Bollywood glitz and glamour to Edinburgh’s festival scene this year. The Royal Edinburgh Military Tattoo, which runs from August 7 – August 29, 2015 will present a nightly five-minute ‘street version’ of a Bollywood dance extravaganza, as part of the its ‘East Meets West’ theme. The Tattoo, a global gathering that combines military spectacle, cultural performance, vibrant music and international colour – all in an historic Scottish setting, is in its 66th year and will be held at the famous Edinburgh Castle Esplanade. Followed by the performances at the Tattoo, the Main Stage at the Edinburgh Mela will showcase the famed musical ‘Bollywood Love Story’on Sunday, August 30thin Leith, Scotland. Teamwork Arts’s Bollywood Love Story is a timeless tale of romance with pulsating dance tracks and foot-tapping music that transports the audience to the whimsical world of Bollywood. Played to packed houses across Asia, Europe and South Africa, it hasstaged 150 shows globally andgarnered rave reviews ever since it first hit the stage four years ago. With support from the Scottish Government Edinburgh Festivals Expo Fund, a company of 12 performers and a choreographer have travelled from New Delhi in India to Edinburgh where they will join 40 dancers drawn from Asian dance groups across Scotland. Cabinet Secretary for Culture and External Affairs, Fiona Hyslop said: “Once again The Royal Edinburgh Military Tattoo will place Scotland on the world stage, showcasing our rich cultural heritage to thousands of people across the world. Through Edinburgh Festivals Expo Fund, we are pleased to support The Royal Edinburgh Military Tattoo’s collaboration with The Edinburgh Mela to bring Bollywood to the Esplanade this August. These dancers will be a great addition to the performers from Australia, United States, Canada and New Zealand that make The Royal Edinburgh Military Tattoo a global event. Scotland looks forward to welcoming people from across the world to celebrate the music and entertainment that’s on offer.” ‘East Meets West’ theme of The Royal Edinburgh Military Tattoo will celebrate the contrasts that exist in our world and those elements that are largely consistent and on occasion similar. Performers from all over Europe, America, Asia, Australasia and Canada will share the stage with some of the finest British Armed Forces performers and musicians, who will, among other features, mark the 75th anniversary of the Battle of Britain.
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Smaaash Corporate Indoor Soccer Challenger, the Corporate Soccer Series, organised by Saran Sports every year, has followed up the Corporate Soccer 5s tournament with the opening of the 8th Smaaash Corporate Indoor Soccer Challenger 2015. Upper management from many of the city’s biggest companies will be participating in the tournament that has almost 500 participants competing for trophies this year. The tournament will happen at Phoenix Market City, Kurla, on the 8th and 9th of August. The arena has been built on the first floor with pitches specially made for this event. With an exciting format and unique rules, over 40 teams from various sectors have rushed to register for the tournament. The championship is 4-a-side and matches shall be played as a league cum knock-out basis, open to both Men’s and Women’s teams.
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Designing sets for weddings are not an easy task. A designer not only has to take care of the intricate elements like properties, colors, theme, décor, appeal and balance but they also have to make sure that the end result is a never seen before piece of art, which is a common brief by the client. Omung Kumar, the noted film and art designer delivered an interesting session at the ICWF 15’, where the maestro of set design in films, television shows and weddings shared his experiences of set designing. Omung began his session by showcasing how he designed the sets for films like Black, Sawariya, Mary Kom and exotic entertainment properties like Kingdom of Dreams. Though the session was largely visual but in case you missed it, we at EE have your back as we list down 5 takeaways from Omung Kumar on set designing. “Everything in and around you is design and in architectural form, you just need to have a creative vision to see and realize it.” Now this is a very important tip for all the set designers who are often seeking inspiration for their sets. All you need to do now is keep an eye on anything and everything around you and you never know what can inspire your next design. “I take the client brief and chuck it out. The real idea of design begins and is conceptualized from a fresh blank white paper.” It is indeed very important for a designer to start a fresh for every design. It not necessarily means scrapping the clients brief but creating your own fresh ideas and integrating the clients demand into it. “Everyone and everything around us have design in them but the sense of what to pick and what to include in your designs make you a real designer.” Yes, a necessary quality in a designer is to know where to put different elements in a design to create a beautiful ensemble. “When you are designing a set you have to make sure that everything has to be balanced and in the perfect angle but what elements you use to strike that balance depends on the designer. “ All designs should be balanced and should appeal to the viewer’s eyes. Without balance a design can often come across as cluttered. “As a designer I design two sets everyday which are my best works. But I wake up the next day and I challenge myself to outdo what I did as I promised my clients that I will give them my best design. As a designer it is very important to challenge yourself and never get bored with your designs as when you get bored others will too. I don’t design for the clients, I don’t design for the industry, I design for myself. “ A designer should always try to outdo themselves with every design and as long as they try to do that their designs will always reflect the most perfect and their best works.
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