Author
I have completed my graduation from St. Xavier’s Kolkata and Master’s from University of Pune. The key to my heart lies in laughter. I like to explore- be it new cities, new cuisine, new subjects, languages, or sports. I am an avid reader and music-lover.
Experiential marketing is all about using ‘the here and the now’ to create lasting impressions, and therefore the venue is of supreme importance. “The right location is important for the right kind of activation,” said Mr. Rajendra Kalkar, President-West, Phoenix Mills Ltd., at The Activation Venues Forum, held on the 13th of September in Mumbai, as an initiative of Umbrella Aegis.
Read MoreIn the race to meet deadlines, to set up the technological gear, and deliver the ‘wow’ effect at the perfect time, while keeping in mind the cost control factor always, safety is a concern that is often neglected by event planners. However the importance of safety is non-negotiable and should have an indispensable place in the planning blueprint throughout the project.
Read MoreThe Mountain Echoes Literary festival, an initiative of the India-Bhutan Foundation, in association with Siyahi, powered by Department of Tourism, Government of Rajasthan held in the sublime mountains of Bhutan, is one of its kind, arranged by the Rajasthan-Bhutan association.
Read MoreThe seventh edition of the Mountain Echoes Literary Festival 2016 was held between 26-28th august in Thimphu , Bhutan. The festival is a confluence of art, music, literature and culture held in the lush green backdrop of Bhutan, one of the hot-spots of ecological tourism.
Read MoreP3 sports management company organised a 2 day Inter-Corporate Table Tennis Tournament to re-energize employees in major corporations. In a crescendo of suspense, HDFC Life emerged the winner of the P3 Sports Corporate Challenge Cup -2016 by playing against TCS.
Read More