Author
I have completed my graduation from St. Xavier’s Kolkata and Master’s from University of Pune. The key to my heart lies in laughter. I like to explore- be it new cities, new cuisine, new subjects, languages, or sports. I am an avid reader and music-lover.
The day nears for the EEMAX Global Conclave and Awards 2016 to be held in Mumbai’s Sahara Star on 17 and 18 October, and as the members of the experiential fraternity wait with different levels of excitement, frenzy and anticipation, here is a spoiler-alert for what the event is poised to offer this year.
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The Indira Gandhi Athletics Stadium witnessed a blend of Bollywood glitz and football fever at the Hero Indian Super League Opening Ceremony, on the evening of October 1st, 2016. The stadium at Guwahati, which had earlier been host to the opening ceremony of Asian Games, witnessed a 35000 strong footfall for the gala event.
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The Red Bull Tour Bus is back, and with it is back one more time, Nucleya, who has lately created waves with his signature dubstep, in India and abroad.
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When it comes to marketing Bacardi believes in doing the 'unique' for the purpose of customer engagement; and this time its going straight to the homes of its target audience, a place where comfort and intimacy are already established. Genius we say, but can they pull it off?
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We seldom come across an event that is an exact transcription of its good name, but Bollywood Music Project, held on 30th September and 1st October at the Reliance Jio Gardens, Mumbai, stood out to that effect. It had a distinct air of sweat and hard-work with reasonably good content, but the hint of bareness subtly suggested a sleepless night’ s quickly put-together activities.
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Impressive things are being done every day in the event sector, but with each scintillating experience the expectations of clients keep increasing and the bar keeps going higher. The event industry is widely presumed to be a magic community of artists, decorators, caterers and vendors, expected to deliver a dream-like experience with each occasion. But these expectations are a tall order. Event planners in the region speak of their biggest challenges.
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Nightlife and drinking is still an underground genre in India, and this massive industry functions rather silently. The India Nightlife Convention and Awards organized by Kickstart Entertainment, held on 25- 26 September in Mumbai, was an ingenuous idea to sit up and take notice of this hugely profitable fraternity.
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The GVK lounge at the Mumbai International Airport Terminal 2, built and operated by TFS and Performa brings an all-round experience for its international guests through ‘The Indian Touch’ festival. A treat to the aesthetic senses, this festival is designed to showcase the myriad sights and flavours of regions across India to international passengers.
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One of India’s leading entertainment conglomerates, KWAN recently acquired 85% shares in rapidly growing entertainment start-up Gigstart. Anirban Blah, Founder and MD, KWAN shared with us the particulars of the venture.
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A brand is no longer what the marketer introduces to the people, but what the customers tell each other. Therefore, the primary aim of the brand today is to engage its consumers in as many ways as possible. While print media may fleetingly interest the eyes, and audio-visual media may appeal to the ears, experiences work directly on the five senses and the secret ingredient behind every winning strategy is 'innovation'.
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