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EE News Desk
Shree cement, an Indian cement manufacturer is one of the biggest cement makers in northern India today. Having being setup in the year 1979 in Beawar in the Ajmer district of Rajasthan, the brand feels and boasts of art and culture having always been an indispensable part of its ethos. As a result, apart from a high-voltage ATL marketing campaign Shree cement is also known to invest into various experiential initiatives and endeavors. After recently associating and presenting ‘The Sacred Festival’ in Pushkar, Arvind Khicha, Sr. Vice President Commercial, Shree Cement discusses with Everything Experiential the future plans of the brand to create more events and intellectual properties. "We are one of the most active organization in terms of CSR and experiential initiatives. As a result we constantly are involved into creating something new and interesting for people to cherish. Associating with 'The Sacred Festival' in Pushkar was an obvious choice for us as we wanted to lend support to this beautiful initiative by the government of Rajasthan to promote the art, culture and tourism of this majestic state,"- says Khicha when asked about the reasons behind associating with the Sacred Festival. Shree Cements has reportedly invested 1.25 crores into the creation of The Sacred Festival. 'Kalam' is another experiential initiative by the cement brand which focuses on creating a dialogue series between eminent authors, intellectuals and writers through city editions across Pan India. Additionally, Shree cement also organizes Shree Music Festival, which is the biggest annual musical property in Beawer and thrives on promoting local art, culture and employment through it. Talking about it Kicha says, "We are always on the lookout for initiatives to support and associate with it. With the Shree Music Festival we wanted to create something that people of the state could enjoy and be proud of and through Kalam our intention has been to create a platform for the eminent people in our society to deliberate and discuss about the issues that concern them." Apart from major event properties Shree spends also sponsors local literature initiatives, fairs, hatts and cultural programs. When asked if the brand is looking forward to create more of such intellectual properties, he responds, "We are always open to associate and lend support to different concepts and initiatives. We are neither limited by a budget or a compulsion to do something. We are flexible in our approach and anyone with an interesting idea to promote art and culture of state and country is more than welcomed." An official spokesperson in Shree Cement stated that the brand spends around 4-5 crores every year on experiential initiatives and events properties.
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Global marketing communications consultancy Maxus announced today key appointments across its two specialist units. Vidur Patney joins in as the National Director Experiential Marketing and Pooja Verma as Head of Maxus ESP respectively. Vidur joins Maxus from Globox Media Private Limited. As a founder in a start-up of an Experiential Marketing company, he was responsible for the day to day running of the firm along with everything that went into building the business and developing new clients as well as executing projects. Some of his key achievements at Globox include, managing all TVS Racing initiatives for the last 2 years at the BIC, MMSC and the KMS racing tracks and conducting over 70 Apache Pro Performance Stunt Shows across India etc. In a career spanning eighteen years, Vidur has worked with leading agencies these being Dentsu Communications Private Limited, Encompass Events Private Limited, and 212 Traders etc. He has handled important and significant clients in all his earlier stints and brings to the table a proven ability to manage key account relationships and large-scale projects. For nearly a decade and a half, Pooja has been involved in building engagement as a part of content strategy through communication, branding, marketing and citizenship initiatives. She has worked for leading multi-nationals including Disney, BASF and Make-A-Wish Foundation. In her last role Pooja was Director of Marketing and Communication for Make-A-Wish based in Singapore. She also consulted independently for brands in India and overseas for their content marketing and multi-platform content needs. In her free time, Pooja also offers her content and marketing communication expertise pro-bono to non-profits. Kartik Sharma, Managing Director, Maxus South Asia said "The appointments of Vidur Patney and Pooja Verma reflect Maxus’ commitment to attracting the best and brightest talent to our agency. They both are reliable leaders with robust backgrounds in experiential marketing and content marketing respectively. Both of them will fit very well within our strongly established client-driven culture and marketing culture and we are sure they will achieve even higher success with Maxus. Elaborating on his new role Vidur Patney- National Director Experiential Marketing, Maxus said, “The media landscape is possibly at its most dynamic state today. It’s a time of rapid and big changes. With the vision that Maxus has, and the kind of work that they do, my decision making became that much easier. Maxus is going from strength to strength; I’m excited to be a part of this growth oriented organization and being present while we achieve greater heights of success." Talking about her new appointment Pooja Verma, Head, Maxus ESP said, “Maxus ESP is in a unique position to tell our client’s stories through differentiated content and associations with leading entertainment, sports and live properties. As MAXUS ESP gears up to the next level, I am privileged to lead this award winning team in its mission. I look forward to utilising all that I have learnt working with multinational brands in enabling the team to build an imaginative and successful body work for our clients”. These appointments come in the wake of Maxus solidifying its position as an employer of choice and are a step towards becoming the leading marketing communication consultancy in the country.
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With a keen focus on engaging with and building a strong platform amongst the youth, Vh1, the channel of international music and entertainment is all set to launch a campus connect program in over 19 cities, with about 100 colleges. Titled ‘Vh1 Represent’, the program which is an online and on-ground youth connect program will comprise of three major functions – ‘branding in colleges’, ‘tie up with youth events and college festivals’ and ‘an influencer network’ which will act as the channel’s representation at these colleges. Announcing the latest initiative by the channel, Ferzad Palia, EVP & Head - English Entertainment, Viacom18 says, Vh1’s core proposition has always been to ‘Get With It’ calling out the young & old to align with all things cool. The Youth and their fast developing tastes have been synonymous to that proposition, they are go getters who want to be a part of everything that is trending. With this college program we aim to identify such students and get them to be Vh1’s Voice on Campus. It’s a great extension of the channels on air philosophy & to engage with a vast majority of our target audience. Vh1 Represent is a youth campus initiative that celebrates the spirit of youth across college campuses in India. The initiative encourages youngsters to showcase their talent and creativity, while giving them an interactive platform to create, connect and collaborate with each other. The platform will live 365 days through TV, web, mobile and social where content and experiences are curated with the college students. Garnering a strong brand recall with multitude of activities like youth connect programs, partnerships with hangouts, college festivals & allied youth touch points, apart from television, Vh1 aims at an integrated approach towards entertainment. Aligning with this vision, Vh1 has launched this new project to give a platform to the voices of the young and engage with them more consistently. Vh1 Represent has a crew of 200 who help the brand co-create their core proposition’s translation on a day to day basis- Get With It! Each element that has gone into building ‘Vh1 Represent’ involves an extensive thought process backing it up. The winners at this program will be gratified with channel merchandise ranging from t-shirts and headphones to concert and gig passes.
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With an aim to give an electrifying experience to the Indian Air force, EMG rolled the Indian Airforce Ballball fifth time at The Indian Air force Auditorium , New Delhi. The Air force Ball was set over two days with a huge setup and nine national artists. The highlight of the event was the opening night with congratulatory messages for the 83rd anniversary of Indian Air force from different stars of the film fraternity including the likes of Mr. Amitabh Bachan and superstars Salman Khan & Raveena Tondon. Team EMG conceptualized and implemented the entire show , A 110 feet stage was constructed to give a feeler of a big concert. Sharad Mathur , MD and CEO at EMG Entertainment says, "We have been doing Air force Ball for several years and with each year the challenge to create something extraordinary increases. This year the objective was to create an iconic event which stays in the memories of the officers and their families for years to come." The venue was all setup in blue and gold, Blue being the color of Air force. Three different bars were setup. The VIP bar especially for the ‘Chief’ was designed with LED’s and Air force symbol embedded in a huge ice luge structure. The entire venue was lit up with hi-tech lighting. The main entrance in Blue and Yellow was created to welcome the “saviors” of the country followed by a LED walkthrough passage with feeds of the Air force achievements. The show started with a high of confetti blasts and cold pyros as The ‘Chief’ of Indian Air force kicks the ball and gets the evening on a roll. Shaimak Dawar’s dance troupe got the show to another level with their performance on famous bollywood numbers. Their performance forced the officers shake a leg with them. The stage was finally handed over to the performer who needs no introduction, Mr. Sonu Nigam made the officers and spouses go crazy on his numbers. Aishwarya Nigam and Jonita Gandhi gave him a perfect support with their songs. The show ended with an Award Recognition Ceremony followed by dinner and drinks. The second day of the event proved to be a blast with the melodious voice of Abhinanda Sarkar. The Dance Smith took away the show with ‘Poppy Burman’ leading the performance and making the audience roar into applauses. The evening rolled further with everyone holding their stomachs and laughing at the comic timing of Sunil Pal. Finally, Jimmy Felix made the officers and their families dance like there is no tomorrow. The show ended on a high note with loads of dancing , music , drinks and fun.
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Biking enthusiasts, adrenaline junkies and passionate adventurers have a reason to rejoice again, as the stage is set for India’s biggest and most anticipated Biking Festival. India Bike Week 2016 is jointly promoted by Seventy Event Media Group and Fox Life. This February tens of thousands of engine-roaring, thunderous motorbikes will be heading to Goa to be at the Festival Party for the biggest brotherhood of bikers in Asia. In its 4th year, Asia’s biggest motorcycle party will bring back the stars of the Festival - live bands, movie screenings, Bikini Bike Wash, the National Custom Bike Build-Offs, and National Stunt Championship, along with hundreds of new Bike launches, custom and vintage bike displays, and sessions with international Biker Legends. The iconic “IBW Main Street”, with the 2016 Festival showcasing the first Biker Carnival Parade ever organized in India. This year, India Bike Week also brings iconic biking experiences - the big names in motorbike stunt championships, a biking film festival, the international Bike Expo, the Hard Enduro Challenge, and the infamous Moto Trails show by Dougie Lampkin. There will also be a chance to see some of the greatest bikes on display in India at the Vintage bike concours and the motorcycle inspired art at the Moto Art Collective. This year with the festival looking to attract over 15,000 passionate bikers and explorers, attendees will witness some of the world’s greatest sports & cruiser motorbikes. Establishing itself as the annual mecca for all things related to the biking culture, the festival not only appeals to the hardcore leather jacket purists, but hosts special attractions pulling together thousands of the everyday bikers from across the country and international borders. Taking place in GOA, IBW 2016 is scheduled on the weekend of the 19th and 20th of February 2016. It doesn’t matter if you belong to a clan of a hundred or ride alone into the storm, grab your jackets, helmets & gloves and let your passion ride you to the home of biking haven. . This year, don’t just attend; own a part of the festival through the Club Programs which will feature dedicated club tents, parades and main stage slots to showcase achievements. The ticket sales are now live on bookmyshow.com, inclusive of special early bird packages, offering 25% discount, valid only till the 30th of November 2015. Ø FESTIVAL PASS - This package features a 2 Day Festival Pass @ INR. 3500 for the solo rider Ø EARLY BIRD TWIN TICKET – From this package get a special 25% off for 2 tickets to the IBW just for a total of INR. 5250. Ø EARLY BIRD TWIN PACKAGE – The ideal package for the biker and the pillion, this ultimate package is inclusive of 1 room for 3 nights (Twin Sharing) + 2 Festival Passes (worth Rs.7000/-) + F&B Coupons (worth Rs.2800/-), all for just INR. 7998. This means INR. 3999 ONLY per person for stay, food and an IBW Festival Pass! Ø CLUB BOOKINGS – For the biking wolf pack, this package features Club Bookings @ INR.2800 for a group.
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Endeavouring to inculcate professionals from all walks of life into burgeoning start-up ecosystem and let communities engage with entrepreneurs – Catapooolt – India’s Crowdfunding platform is bringing a very uniquely formatted live crowdfunding pitch event to New Delhi. Aptly titled Catapooolt Crowdpitch– and scheduled to be hosted at DLF Cyber Hub on November 27, 2015 – this event will bring together 10 promising next big start-ups and expected audience of more than 500 people, who would then be able to crowdfund these ideas on the spot – thus giving them financial support as well as market feedback! Announcing the event, Satish Kataria – Managing Director, Catapooolt, said, “India, despite all stated excitement around start-ups, just has about odd 300 angel investors today. This number is far too small to really encourage entrepreneurship – and globally, crowdfunding has proven that how if communities get active – countries can really progress on their level of innovation. So, the Catapooolt Crowdpitch is an attempt by us to create large-scale engagement opportunities for communities to now come forward and hear start-up pitches and be a part of them. We already have support of leading start-up ecosystem players towards this event – and are looking to an active participation by DelhiNCR citizens in pursuit of supporting innovation.” Catapooolt organized the first edition of CrowdPitch at Kolkata last month – and this witnessed more than 100 people coming together on a cruise, including 15 leading investors, and raising almost INR 50K for pitching ideas in span of 2 hours! Project ideas that can garner funding through Catapooolt include innovation, technology, consumer, entertainment, validating a new start-up’s offering, developing and pre-selling a product, designing a social innovation or simply anything that can change the world for the better. Catapooolt CrowdPitch is powered by premier IT industry body NASSCOM, DLF Cyber Hub and online payment company PayUMoney. As many as 8 startups have already confirmed their pitch presentations. Besides getting an opportunity to pitch at the event, these start-ups will also have two months on Catapooolt to raise their complete fund requirement.
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India's online fashion retailer Jabong is holding a grand five-a-side football tournament called 'Jabong Turf War’ on November 21 and 22.Twelve teams from colleges in Delhi-NCR will compete before 3,000-plus spectators at the G.L. Bajaj Institute of Technology (GLBIT) and Management in Greater Noida on November 21 and 22. Apart from the Jabong Turf War trophy, there are exciting cash prizes on the offer. The tournament hero will receive a limited edition Karizma motorcycle signed by Dutch musician Martin Garix of the Animals fame. In five-a-side football, as the name suggests, each team fields four outfield players and a goalkeeper. The game has a relatively smaller pitch and goalposts, and is of a reduced duration.Matches are held indoors, or outdoors, on AstroTurf or artificial grass enclosed within a barrier or "cage" to prevent the ball from leaving the playing area and keep the game flowing. Hero, India's own two-wheeler manufacturer, will drive Jabong Turf War, co-sponsored by German sportswear major Puma. Other partners are Gatorade (sports drink), Jawed Habib (hair care), 94.3 Radio One (radio), Magic Bus (NGO), Sony Six (associate), GLBIT (venue), Eco Wise (waste management), Crowne Plaza (hospitality), and Jabra (performance). This event is powered by Ajay Vadhvani Solutions. Elements of Event: Jabong Turf War promises to enthral the audience with live performances by Archis, India's record-breaking freestyle footballer; emcee Clince, MTV selfie challenger winner; and award-winning DJ Varun. A rock band, dance troupe, and cheerleaders will provide entertainment during the entire duration of the matches. Renowned sportspersons, Abhishek Mishra, Triathlete, Marathoner, Ultra-Runner and the winner of the recent Ironman Mallorca; Sandesh Jhingan and Nirmal Chhetri, Indian professional footballers in the Indian Super League, will cheer the players on the occasion. "Football amongst other sports has fast caught on in India and we are excited to bring this five-a-side game to India. Jabong sells a host of renowned brands and sports merchandise for the sport enthusiasts and this tournament reiterates our passion and commitment in promoting and increasing awareness of football," said Interim CEO at Jabong and Group CFO of Global Fashion Group, Nils Chrestin. “We are thrilled to be an official event agency for this event. Today, sports and in particular football has been getting popularity in India. Engaging the audience and creating the experience, has always been AVS motto, and hence this same will apply to this event” said Founder at Ajay Vadhvani Solutions (AVS).
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In the spirit of racing, Kingfisher, beer brand, in association with the Sahara Force India F1 Team, brings its fans an experience of a lifetime – an opportunity to be a Kingfisher Reporter for the Abu Dhabi Grand Prix 2015 with #KFRecruit. Leading up to the Abu Dhabi Grand Prix, Kingfisher #KFRecruit gives F1 fans across India an opportunity to be part of the whole Grand Prix experience with a campaign on twitter. Kingfisher conceptualized an initiative to enthuse fans on their digital platform, giving them an opportunity to showcase one’s true passion for F1 racing. Kingfisher fans were asked to apply for what made them the perfect candidates for #KFRecruit through a 140 character CV on Kingfishers twitter page. Contestants will be shortlisted and one lucky person will be the “#KFRecruit”. Lapping on to the opportunity to turn into reporters for Kingfisher from the Abu Dhabi Grand Prix, the F1 fans are tweeting in full strength. The winner of #KFRecruit will not only get a chance to report about the race but will have a once in a lifetime experience to walk and explore the acclaimed Abu Dhabi “Yas Marina Circuit” and Interview/ meet & greet with the F1 drivers.
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A company that is invested in the health, happiness and well-being of its employees, K Raheja Corp launches its employee engagement program – Gear Up! The cycling initiative, flagged off by the Company’s Managing Director - Commercial Real Estate & REIT, K Raheja Corp – Mr. Vinod Rohira – a cycling enthusiast himself, plants the idea that a hectic schedule need not be a detriment to personal fitness. The company is starting off the program by stationing a few cycles at work, where employees can access them before or after work. Owing to the company’s flexible work structure, they could even take the cycles for a spin at lunch time. The cycling track, situated close Raheja Towers, at Bandra Kurla Complex will only add to the convenience of the fitness enthusiasts and cycling hobbyists. Based on the uptake, the next phase of this program looks at the formation of a cycling club, and is looking to graduate to a cross-country expedition. Speaking about Gear Up! Urvi Aradhya, Sr. VP Human Resources, said, “K Raheja Corp has a culture that cares, and this initiative is a step further in that direction. Office morale can be directly linked with wellness programs, and if a small gesture can improve the quality of life of our employees this is something we would gladly do.”
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In a truly unique fashion, Capital Chapter, New Delhi and Himalayan Chapter, Chandigarh are all set to give a roaring welcome to hundreds of Harley Owners Group (H.O.G.) members and their families as they come together from November 20th – 22nd, 2015 for the 4th edition of the Northern H.O.G. Rally. The 4th Northern H.O.G. Rally will also be the first rally to play host to the H.O.G. members from the Armed Forces Chapter – an exclusive chapter of Harley-Davidson owners from the ex-defense services, which was initiated earlier this year. After taking Kochi by a storm in September, riders from across the 17 H.O.G. ® Chapters will come together for the largest Zonal H.O.G. Rally so far. Last year, more than 700 Harley owners rode to Pushkar to celebrate their love for riding and open roads at the 3rd Northern H.O.G. Rally. For the 4th Northern H.O.G. Rally, Harley owners will gather in the capital city of Delhi on November 20th for a pulsating Bikers Night and other exciting activities. The riders will then continue their journey to Chandigarh on the 21st morning with the first ever Zonal H.O.G. parade. Bikramjit Singh Puri, Regional H.O.G. Director, North India said, “With each H.O.G. Rally, we aim at creating unique experiences for the H.O.G. members and their families. This is the first time that a H.O.G. Rally will span over two different cities – New Delhi and Chandigarh. This particular rally is also close to our hearts because this is the first time we will welcome our brothers from the Armed Forces Chapter.” The 4th Northern H.O.G. Rally has been organized by Capital Chapter, New Delhi. Harpreet Singh Khurmi, Chapter Director, Capital Harley-Davidson added, “Dunes Chapter, Jaipur set the benchmark for the Northern H.O.G. Rally last year and we are thrilled to be organizing the 4th edition this year. The camaraderie of the Harley owners fuels us to go the extra mile and create an unforgettable experience, and we hope to make this edition the biggest rally the north has ever seen.” Every year zonal H.O.G. rallies are conducted at regular intervals, for riders to experience adventure, and celebrate their love for self-expression and freedom of open roads. From organizing the event, to encouraging fellow riders to join the rally, these customer led events are a true reflection of the passion the riders have for the brand and the H.O.G. brotherhood.
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