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EE News Desk

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EE News Desk

Latest Articles By EE News Desk

Maiden Experiential WaysToLay’s Food Truck Hits The Road

WaysToLays reimagines how the brand can be enjoyed beyond the traditional pack, by giving it an experiential twist – the journey began with chef Kunal Kapur and food creator Shivesh Bhatia from North Campus at Hudson Lake and GBT Nagar (20 to 22 December, 2024) and is now set to roll into more locations across Delhi and Gurgaon; chef Manish Mehrotra will also be spotted dishing out his recipes

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EEMA North Meet 2024 Congregates Industry Leaders For Celebratory Night

The event which took place on 20 December, 2024 at Cherish Ballrooms, Vasant Kunj, New Delhi, brought together over 100 industry leaders and professionals to celebrate innovation, collaboration, and progress in the event and entertainment industry

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Netflix India & 5 Star Come Together To Join Squid Game 2 Frenzy

In line with the Squid Game Season 2 series which is set to air on 26 December, 2024, Ogilvy Mumbai has launched a campaign initiating the Cadbury 5-Star Challenge

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GMR Sports Collaborates With Rugby India To Introduce Rugby Premier League

Set to debut in 2025, the RPL will be one of the world’s first franchise-based rugby leagues, featuring six city-based teams and showcasing elite talent from top rugby nations globally

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EEMA’s Partnership With BOTT Knowledge Conclave: Tourism@2025 Highlighted Industry Trends & More

The Tourism@2025 Conclave featuring 300+ industry leaders was a high-impact, half-day event featuring engaging sessions which delved into the opportunities, challenges, and trends shaping the future of tourism, both inbound and outbound

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Candlelight Concert Series To Light Up Cities Holiday Season

Featuring classics like 'Silent Night,' 'Jingle Bells,' and other traditional Christmas carols, this live, multi-sensory musical experience will light up in New Delhi and Mumbai for an unforgettable evening

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Netflix & Squid Game 2 Collab Takes India & Other Countries By Storm

The series which is set to hit screens on 26 December, 2024, has associated with brands – both Indian and global, to reach out to its fans through promotions and experiences galore

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A Stellar Lineup Awaits: Speakers To Watch At Red Carpet Experiential Marketing Summit 2024

The third edition of the exchange4media Red Carpet Experiential Marketing Summit & Awards, set to celebrate creativity, innovation, and effectiveness within the event and MICE industry, is scheduled for 27 December, 2024 – the event will be held at The Eros, Nehru Place, in the heart of the capital

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The New Frontier In Brand Engagement – Revolutionising Brand Experiences Through Space Design & Visual Merchandising

Vidya Alva, COO, Percept Ice elaborates on event agencies connecting with their audiences through effective and engaging space design and visual merchandising

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Samsung Galaxy Tab S10 Ultra Brings Christmas Magic Alive With AR Campaign

The Christmas-themed print campaign captures the magic of the season with a Santa-themed AR game

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