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EE News Desk

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EE News Desk

Latest Articles By EE News Desk

Wondrlab Acquires Opa; Marks Sixth Acquisition In Influencer Marketing Space

The move reinforces the network’s commitment to enhancing its platform offerings while expanding its footprint in the fast-evolving creator economy

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Criteo Drives Swiggy’s Offsite Retail Media Campaigns

The collaboration will bring Criteo’s advanced technology to help Swiggy and its brands drive full-funnel marketing outcomes outside of the Swiggy website

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Myntra Beauty Collaborates With L'Oréal Paris As Official Beauty Partner For PFW 2024

For Le Défilé L’Oréal Paris, Myntra Beauty is bringing the global glamour of Paris Fashion Week directly to Indian consumers, with access to L’Oréal Paris’ beauty products

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Tribes Communication Commits To Sustainability With New Eco-friendly Office Premises

The new office premises of the marketing agency in Gurugram are free of single-use plastic and embrace eco-friendly practices that are focused on fostering a sustainable future

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Miami Ad School Unveils The Anant Rangaswami Scholarship As Befitting Tribute

The Anant Rangaswami Scholarship is a two-year programme worth Rs 50 lakhs and offers an opportunity for aspiring creative talents to join Miami Ad School’s portfolio course in copywriting and art direction starting 15 October, 2024

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SRK & Aryan Khan’s D'yavol X Debut In New York In Star-studded Event

The luxury streetwear brand co-founded by Shah Rukh Khan, Leti Blagoeva, Aryan Khan, and Bunty Singh, made its highly anticipated international debut with an exclusive fashion show at The Pierre Hotel, New York

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Flipkart Onboards Leading Brands As Sponsors For BBD’s 11th Edition

Samsung is the title sponsor; Intel is the technology sponsor; Acer, Aristocrat (part of VIP group), and Nothing are associate sponsors; and boAt is the vibe sponsor

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Powering India's Fitness Revolution: Inside Bata's Bold New Vision

In an exclusive conversation with Pietro Schira, Chief Brand Officer, Bata Group, and Deepika Deepti, Head of Marketing, Bata India, Everything Experiential explores the promising future of Power, Bata’s fastest-growing athleisure brand

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Yum! Brands Assigns Larger Role To Rohan Pewekar As MD, Pizza Hut Indian Subcontinent

Based in Gurgaon, Pewekar will lead the brand across India, Nepal, Bangladesh, Sri Lanka, and the Maldives

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Milind Shah Elevated As CMO Of MG Select At MG Motor India

Shah has been associated with the automaker for nearly seven years and was Head of Marketing in his previous role

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