Zomato’s Ganesh Utsav Made Memorable With ‘Bappa Cha Prasad’
Maharashtra showed up to welcome and celebrate Bappa in full festive rigour, receiving significant customer love for the ‘Bappa cha prasad’ app
As Maharashtra celebrated Ganesh Chaturthi with traditional fervour, Zomato witnessed a surge in demand for festive delicacies and offerings, reflecting evolving consumer preferences during this festive season.
- Option to order ‘Bappa cha prasad’ was available on the app: A new feature was rolled out to allow customers to order prasad from the top pandals in Mumbai & Pune.
- Dagdusheth Halwai Trust’s prasad was delivered along with the local pandals of the city: On the day of Ganesh Chaturthi, 2K boxes of prasad were delivered within a couple of hours of going live.
- Modak sales soared like never before: Sales for modak picked up 2 days before Ganesh Utsav, Zomato recorded 50K searches of modak on 6th September, rising to 125K on 7 September, 2024.
- On the day of Ganesh Chaturthi, 58 modak boxes were sold every minute.
- To align with the tradition of purchasing modak in auspicious quantities, modak boxes of 11 and 21 were featured from its restaurant partners. 10+ types of most popular modak were available. Ukadiche Modak stole the show in Maharashtra with 39 per cent of total modak sales.
- A customer from Mumbai placed an order for 42 modak boxes costing Rs 11,352 on the day of Ganesh Chaturthi.
What else did Maharashtra eat on Ganesh Chaturthi:
- Highest growth was seen in mithai and sweets with mithai restaurants witnessing an all-time high of orders with 240 per cent growth over a usual day.
- One brand in Mumbai grew nearly 10X on Chaturthi day. The most popular snack was pav bhaji, a few short of 10k were sold, followed by samosa and vada pav.
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