Yamaha Motor Marks 69-year Legacy Of Innovation & Excellence

EE News Desk Jul 02, 2024

On 7 July, 2024 the Blue Streaks riders will visit the schools operated by the NGO in 12 cities

Yamaha Motor (YMC) recently celebrated its 69th Foundation Day along with its subsidiaries across the globe. The Japanese 2-wheeler manufacturing giant has been offering pure motorcycling joy for the last 69 years, at the back of a rich racing heritage, innovations, and a dedication to producing stylish and sporty products. The celebration underscores Yamaha Motor’s unwavering commitment to developing products that not only meet the market requirements but also enrich the lives of millions of people globally.

On this special occasion, India Yamaha Motor with its Blue Streaks riding community collaborated with the NGO - Smile Foundation for an initiative to support the underprivileged children. On 7 July, 2024 the Blue Streaks riders will visit the schools operated by the NGO in 12 cities, interact with the students and provide essential educational materials like notebooks, pens, and pencils. Furthermore, these riders will take exclusive sessions to educate the children on basic road safety measures, emphasising the importance of wearing helmets, understanding traffic signals, and following pedestrian rules. This endeavour is aimed to instil a sense of road safety awareness, contributing to the overall growth of the children and nurturing a future generation that is aware and more responsible towards traffic obligations.

Alongside, the company’s dealer network, on behalf of India Yamaha Motor, extended the celebrations of Yamaha Day 2024 to customers by inviting them to the showrooms and hosting a cake-cutting ceremony for them, thanking them for their trust in the brand. The dealer partners also apprised the customers about the company’s rich legacy and the iconic products introduced by the brand in the last 69 years. Yamaha India celebrated the day with a series of engaging activities for its employees and their families as well.

Speaking on the occasion, Eishin Chihana, Chairman, Yamaha Motor India Group of Companies said, “The completion of 69 years of Yamaha is indeed a significant milestone for a company that has stayed at the forefront to bring out the joy of pure motorcycling for more than six decades now. During this spectacular journey, Yamaha has earned the trust and admiration of millions, which forms the cornerstone of our continuous growth and innovation. As we look back on our journey with pride, we also look forward with renewed commitment in line with the theme for this year, to deliver unmatched customer experience, at the back of inventive products that are performance-packed, raising adrenaline levels. Our commitment goes beyond just meeting expectations; it’s about creating experiences that resonate deeply with our customers.”

The foundation day, known as ‘Yamaha Day’, is celebrated globally to develop a deeper understanding and affection for the brand, ultimately expressing ‘The unique style of Yamaha’ through its products and services.