Not so long ago the instant noodles Maggi from the international giant Nestle was called off the market for having lead chemicals over a prescribed limits in its cake. After the ban was imposed, even though noodles lovers shifted to different brands of noodles to bring an end to their hunger pangs, however none of the competitors could even match up to the popularity and love owned by Maggi Noodles.
As a result, as the product came back in the market Maggi lovers found a reason to rejoice and the sales for Maggi sky rocketed like never before. Yes, from a child’s most favorite lunch item to a salty treat for the elderly, Maggi has without a doubt established itself as a member of every Indian’s life in its 30 years of presence in the Indian market. And to celebrate the love that millions share for Maggi, GoBuzzing a Delhi based startup recently organized the first ever GoBuzzinga Maggi Festival on Feb 28 2016 at PSOI Club in Chanakyapuri.
Interestingly, GoBuzzinga is the same company that created the Yeh Dil Maange Momos festival in the capital a couple of months back which was a considerable success too. The concept of the festival was simple, Maggi being used as a core ingredient to create extra-ordinary and never seen before dishes. As an example- Maggi Shawarma, Maggi Lasagna, Maggi Donut, Seekh Kabab Maggi, Maggi Samosa, Maggi Momos, Butter Chicken Maggi Vodka Maggi, Maggi Pizza, Keema Maggi, Makhani Maggi, Chilli Cheese Maggi, and Butter Fry Maggi were some of the most popular dishes served at the festival.
For those of you who think that Maggi and its variant dishes were the only highlight of this festival, think again as the festival also featured performances by Vibranium, Alakh, Ricochet, 6ix MHz, Kali Prasad and Ankit Sharma apart from some Live Doodle Art by Santanu Hazarika who has recently won the World Doodle Championship in South Africa, and Live Hyper Realistic Art by Bhrubajoyoti.
The festival all in all had 34 stalls serving Maggi dishes that ranged from a mere cost of Rs. 30 to a slightly costly Rs. 180. The festival also engaged the attendees through various contests on social media and also offered a free beer for every participant at the festival. Vodafone, the telecommunication brand who were one of the sponsors for the event also carried out some engaging activities at ground zero to keep the audience spirits high.
Speaking about the festival, Zoya Khan 22 said, “I love how such a simple concept has become an amazing way for us to spend our Sunday here today. Maggi has become such an important part of our lives and I am enjoying this festival to its core. We should definitely have more festivals like this.”
