Warehouse 47, Famous & Green Rain Studios Unveil Pixelab

EE News Desk Jun 17, 2024

This launch is set to transform the industry with its advanced approach to experiential content production

Warehouse 47, a pioneering unveil by Famous Studios, is set to transform the industry with its advanced approach to experiential content production. Leveraging its first-mover advantage, Warehouse 47 aims to redefine the landscape of events and services in Mumbai and put India on the global map with its offerings.

In collaboration with Green Rain, Warehouse 47 has announced the launch of Pixelab, a future technology lab poised to revolutionise creative technology and digital innovation. As an end-to-end service powerhouse, Warehouse 47 is dedicated to pushing the boundaries of creativity and setting new industry standards. Pixelab embodies this commitment by merging technology with creativity, creating a dynamic playground for visionaries, creators, and innovators. Adding to the excitement of the event, Cirqa Dining Room was the Food & Beverage partner ensuring a memorable culinary experience to complement the innovative launch.

Green Rain has been instrumental in transitioning studios across Asia into virtual production and real-time workflows. As India's first premier authorised Unreal Engine Training Centre, Green Rain stays at the forefront of technological advancements, continually pushing the limits of what is possible. Here, the future is not just imagined but actively created. This collaborative, state-of-the-art lab offers an environment where imagination knows no limits, and possibilities are as expansive as the cosmos.

Visitors are greeted by an array of sensory marvels from the moment they step inside. The lab's entrance is a portal to the future, with strobe lighting and motion sensor detectors anticipating every move. LED walls pulsate with vibrant energy, transforming the surroundings into a living canvas of light and colour. Wall and 3D projection mapping transport visitors to alternate realities, effectively blurring the lines between the physical and digital worlds. Pixelab offers a symphony of interactive experiences designed to ignite creativity. Features include thread laser lighting capsules and motion sensor LED gaming, Generative AI capabilities inviting users to engage with technology in novel ways. AR (Augmented Reality), VR (Virtual Reality), and XR (Extended Reality) technologies redefine reality, while artificial intelligence provides dynamic interactions and insights, making the lab an interactive wonderland.

Every corner of Pixelab is designed to challenge both mind and body, pushing the boundaries of what creators can achieve. In this lab, the future is a tangible reality ready to be shaped. It is equipped with state-of-the-art tools such as robotic arms and green screen virtual production capabilities, allowing creators to unlock infinite possibilities. It encourages collaboration among like-minded visionaries, empowering them to harness technology and craft their audio-visual narratives in unprecedented ways. It is ideal for businesses seeking end-to-end content solutions, creators looking for advanced technology to bring their visions to life, and curious explorers eager to dive into the world of digital innovation.

On the launch, Anant Roongta, Partner, Warehouse 47 & Managing Director, Famous Studio says, "With the launch of Warehouse 47’s Pixelab, we are not just creating a space; we are building a platform for the future. Our goal is to inspire and enable the next generation of creators to push the boundaries of what’s possible, transforming ideas into reality. Warehouse 47 stands as a testament to our commitment to innovation, collaboration, and the relentless pursuit of excellence."

On the association with Warehouse 47, Karan Parikh, Founder, Green Rain says, "Pixelab is designed to be a playground for the imagination, a place where technology and creativity intersect. By providing access to cutting-edge tools and fostering an environment of collaboration, we aim to revolutionise the way stories are told and experiences are created. We are glad to be associated with Warehouse 47 by Famous Studio where the offering Pixelab is more than a lab; it's a movement towards the future of digital innovation."