Vodafone’s ‘Be Super’ Campaign claims to have made Vodafone one of the most engaging brands during Vivo IPL 2016. With Vodafone SuperFan, Vodafone FanArmy, Vodafone SuperAlbum and Vodafone SuperCheer, Vodafone customers got a chance to watch the match live at the stadium, meet their favourite cricket stars, get pictures clicked with Zoozoos and much more.
In an attempt to drive maximum engagement during this season; be it on-ground or online, Vodafone partnered with Twitter for the first time to launch ZooZoo in emoji avatar, our first time launching a corporate emoji. The ‘Be Super’ campaign drove high engagement across social media platforms. #BeSuper and #HakkeBakke hashtags generated over 94,000 conversations on Twitter. Vodafone’s specially created cheer slogan HakkeBakke saw 2.4 million video views and generated 200 user videos on Dubsmash. Vodafone SuperFan contest received more than 1.3 million entries while the television commercial got 5 million online views. The much loved ZooZoo was also back in action with over 70,000 people clicking pictures for the Vodafone SuperAlbum, in an attempt to set a Guinness World Record (record verification ongoing). Customers can download their photos from www.vodafonesuperalbum.com and share it on their respective social media platforms.
Speaking about the huge consumer engagement generated Siddharth Banerjee, National Head, Brand and Consumer Insights, Vodafone India, said, “The #BeSuper campaign was conceived to promote our Vodafone SuperNet proposition and provide ‘Super’ experiences to our customers. We are extremely delighted with the customer response and engagement during the Vivo IPL 2016. While the engagement ratio was high on digital media, on-ground initiatives like Vodafone SuperFan contest garnered phenomenal interest amongst customers. We are happy to believe that this has been our BEST activation yet in this cricket season, and the consumer feedback on this has been incredibly positive and heartwarming.”
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