Vida Partners With Procam International For TCS World 10K

EE News Desk May 02, 2024

As part of the partnership, Vida is set to curate an experiential journey for the participants through various touchpoints and activations

Vida, powered by Hero, the emerging mobility brand of Hero MotoCorp, has collaborated with Procam International as the electric two-wheeler partner for the Tata Consultancy Services (TCS) World 10K Bengaluru.

The race is scheduled to be held on 28 April 2024. As part of the partnership, Vida is set to curate an experiential journey for the participants through various touchpoints and activations. From pre-race festivities to post-run celebrations, runners will be able to engage with Vida throughout the event.

Progress Parade where a convoy of Vida V1 electric scooters will be at the start line of the ‘Majja Run’ of the marathon. The Vida scooters will take the lead and set the stage for the runners as they embark on their run.

The Vida V1 is the official electric scooter of the 10K run and the scooter will be used for all official requirements during the event.

Launched in 2022, Vida focuses on creating a meaningful world for future generations. Through Vida, this is Hero MotoCorp’s first foray into the world of distance running.

Swadesh Srivastava, Chief Business Officer – Emerging Mobility Business Unit (EMBU), Hero MotoCorp said, “At Vida, we believe in empowering individuals to make choices that promote sustainability and contribute towards a greener, healthier planet. Just as EVs promote a healthy planet, running is a healthy lifestyle choice too. Thus, we are delighted to be associated with TCS World 10K, Bengaluru, and put the spotlight on the importance of sustainable mobility and wholesome choices. Vida is committed to fostering a brighter future through our innovative products and services that offer convenience and efficiency. Our aim is to inspire participants to make environmentally conscious choices. Together, we can drive meaningful change and create a more sustainable world for generations to come.”

Vivek Singh, Jt. MD, Procam International said, “We are pleased to welcome Vida on board as the electric two-wheeler partner. Procam is committed to building partnerships that will enhance the race experience as well as contribute to the larger societal narrative. With Bengaluru emerging as a hub for electric mobility, this strategic alliance aims to revolutionise the local market, leveraging the city's ever-growing affinity towards eco-friendly transportation solutions and delivering a green-conscious race.”

TCS World 10K Bengaluru is a World Athletics Gold Label Race and this edition will see a record number of participants from over 30,000 runners from across the globe.