Victorinox’s Airox Ties Up With Tahir Raj Bhasin

EE News Desk Sep 16, 2024

The event was hosted at The Palladium, transforming the venue into a luxurious stage where fashion met functionality

Victorinox, the Swiss brand known for its legendary Swiss Army Knife, unveiled its latest innovation in travel gear—the Airox Advanced Luggage Collection. The event was hosted at The Palladium, transforming the venue into a luxurious stage where fashion met functionality.

The event was a visual feat, with the Airox Advanced Collection taking centre stage in a uniquely choreographed fashion show. Escalators were creatively utilised as runways, elevating the experience and setting a new benchmark in fashion presentation. The sleek, modern lines of the luggage were highlighted in a stunning display, capturing the essence of contemporary travel elegance.

Bollywood star Tahir Raj Bhasin graced the runway in an avant-garde outfit by designer Narendra Kumar. His presence and demeanour complemented the Airox inflight bag, making a powerful style statement. Kumar, with his trademark style and sophistication, crafted a series of understated yet elegant ensembles that beautifully harmonised with the refined aesthetics of the Airox collection.

The Airox Advanced Luggage, with its pure silhouettes and matte shell finish in Black, Storm, and Stone White, is designed for the modern traveller who values both style and substance. Bhasin and Kumar accepted the customised Victorinox knife and suitcase. The products had each of their names on it highlighting a unique feature of customisation to its audience. This collection is a testament to Victorinox’s commitment to quality, reliability, functionality, and iconic design—a legacy built over 140 years.

Victorinox’s Airox Advanced Collection is poised to become the go-to choice for design aficionados and lovers of exceptional craftsmanship, offering a versatile and stylish solution for every journey.

Black, Storm or Stone White

With the introduction of the Airox Advanced collection, Victorinox provides a versatile solution for everyday travel. The suitcases are the lightweights in the Victorinox hard case portfolio and offer an intelligently designed interior. Their style is contemporary with pure silhouettes and a matte shell finish in Black, Storm or Stone White. They are set to appeal to design aficionados and lovers of outstanding workmanship. The Storm is one of Victorinox’s new core colours. The grey is as soft as velvet and as vibrant as a stormy sky. When catching the light, a subtle touch of green adds a sophisticated variation to the luggage. Storm evokes a sense of calmness and reflection.

Lightweight, Quality and Subtle Style

Once packed and ready to go, the Airox Advanced collection makes every journey enjoyable and easy. These suitcases feature an externally mounted dual-telescopic handle system, engineered by Victorinox to provide comfort, stability, and more packing capacity. The Butterfly Opening System with two divider walls enables easy packing on both sides of the suitcase without the mesh panels getting in the way. The interior is well thought through with antimicrobial lightweight lining, silver mesh, and a touch of red. A Swiss Army KnifeTM scale on the back panel allows for personalisation. Moreover, the suitcases can be expanded for an extra 4 cm of flexibility.

The Victorinox Airox Advanced collection is ideal for leisure travellers who value lightweight luggage, quality, and subtle style. The collection includes carry-on sizes and a medium and a large suitcase. Like all Victorinox Travel Gear products, the Airox Advanced collection offers a global 1+10 years warranty and is available at selected partners, Victorinox stores and online.