Vibgyor one of India’s experiential marketing agency specializing in brand activations and consumer outreach programs with its corporate headquarters in Delhi, has added to its talent pool various key people with successful careers and academic backgrounds.
Ms Priti Kohli has been appointed as Associate Vice President – Special Events & Government vertical. She has 15 years’ of experience across all aspects of event management with a track record of successful execution of events for large corporates and government projects and 4 years of extensive experience in market research companies like IMRB and ORG. She has designed and executed some of the major product launches, International & National conferences and seminars & exhibitions for some of the major brands like Oracle, Intel, Adobe, Boston Consulting Group, Indian Oil, Nasscom, etc.
Prior to joining Vibgyor, she has held responsible roles in well- known event management firms like Seventy EMG, Wizcraft International and Cigma Events generating goodwill and business from government and private organizations.
Speaking on the new role, Priti Kohli said, “Vibgyor is one of the best known agencies in the country in the activation space working with almost all the top names in the corporate world, My focus would be leverage its goodwill and contacts and establish a stronghold on the large events & exhibition space as well in order to make it a ‘full service’ experiential agency.”
Anush Varma has also been appointed as Account Director (special Events) reporting into Priti Kolhi at Delhi Office. He has more than 8 years of rich experience in communications and events and has worked mainly in the automobile industry. He has been with Innocean worldwide / Hyundai for and managed some of the major sponsorships with ICC and FIFA. He has also managed some of the auto launches, auto expos, media events and international conferences.
Ankur Kalra, CEO of Vibgyor says, ” In order to achieve our ambitious growth plans we plan to rope in a lot of high quality talent from within the industry, Priti & Anush fit the bill perfectly. I am confident that with their strategic thinking, wide ranging experience and people skills they will help vibgyor achieve its goals and make it a force to reckon with in the large events and government space as well.”
