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Vibgyor Brand Services announces its business expansion plans



Vibgyor Brand Services launches two new specialised divisions in the area of sports, entertainment & retail services.

As company focuses its corporate strategy on continuous growth and expansion, its two new divisions are ‘Vibgyor Integrated Business of Entertainment and Sports’ (VIBES) and ‘Vibgyor Intelligent Retail Solutions’ (VIRS). The new divisions have been created to move towards offering clients a complete bouquet of services in the onground experience domain.

VIBES would concentrate on creating and executing Intellectual properties specifically in the area of Sports & Entertainment. Vibgyor has roped in Manish Gunthey as the Business Head of Vibes and has already started work on some very interesting properties which should see the light of the day before the end of this year.

VIRS would be a specialised retail solutions arm of the company offering clients complete solutions in the area of shopper marketing, intelligent retail solutions including customer profiling, real time data gathering and preference mapping.



Vibgyor already has been operating its Tryvertising platform Go Try across metro cities since the past 1 year and has successfully dispensed more than 5 lac samples across 58 brands. It now plans to scale up the model to mini metros and take it online & and on mobile

Speaking about the announcement of divisions, AnkurKalra, CEO of Vibgyor said, “We are thrilled to announce the launch of our two new divisions VIBES & VIRS. Vibgyor has been extremely strong in the activation space and expanding into these two areas seemed to be a natural progression. Sports & Entertainment Intellectual properties are value creators for the future and we wanted to expand our business to such new arenas.”

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