Triton appoints Jyotsna Parikh as its Creative Head

Triton Communications has appointed Jyotsna Parikh as its Creative Head - Mumbai. In a career spanning over 17 years, Parikh has spent all of it at Ogilvy, Mumbai, and has been responsible for some memorable campaigns on Star Plus, Castrol, Huggies and Home Centre, amongst others. Her work on ‘Gurdeep Singh and Daughters’ for Star Plus and ‘Hathipaon mukt Bharat’ for the Ministry of Health and Family Welfare has won several accolades.

 Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton has delivered some iconic campaigns for clients such as Moov, Aquaguard, Set-Wet, Fortune, and NECC.
 

Speaking on the appointment, Ullas Chopra, NCD, Triton Communication said, “Triton has made some great wins in the recent past with Ambuja Cements and SAMCO. The work is being noticed and appreciated and we are building on the momentum with Jyotsna coming on board. She has the talent, the work and the maturity that I am sure will help us make even more of a creative impact going forward. We have big plans and she is a big part of them.”
 

Ali Merchant, Managing Director, Triton Communications, added, “We are really happy that Jyotsna has joined us. With her experience, we are looking forward to some really great creative work that will make our clients’ brands even more famous.”
 
 Terming her appointment has a “fantastic opportunity”, Parikh said, “Triton has a great mix of truly Indian brands and is all set to start a new chapter of creativity. It’s a fantastic opportunity to be at its helm and take it to the next level.”