The Thick Shake Factory appoints new Board of Advisors

India’s first premium thick shake brand and one of the fastest growing QSR chains in the country – The ThickShake Factory - is proud to announce a stellar panel of industry stalwarts joining its board of advisors headed by serial entrepreneur Dr. Anurag Batra, chairman of BW Business World and founder of media group Exchange4Media. The advisory board consists of mavericks like Dr. Velumani Arokiaswamy, the founder of the Rs 3000 crore valued healthcare Thyrocare, Jayant Kocchar the ex MD, Founder of Lacoste India, Barista, India’s 1st Coffee Café chain, Sagar Daryani of Wow! Momo, Srinath Sridharan, the head of Group Chairman’s office of Wadhawan Global Capital, which manages $22 Billion in assets, Rohit Bayana Co-founder of Lumis Partners, a Private equity fund and Preeti Vyas Chairwoman & founder of VGC - one of India’s top design agencies.

Speaking on the announcement, M. Yeshwanth Nag Mocherla, Co-Founder of The ThickShake Factory, said, "All of the newest Board members embody the spirit of entrepreneurship and bring immense experience, expertise and energy to the table. We are very fortunate to have them by our side as we continue on our journey and aim to become a large international consumer brand. With such eminent personalities to guide us, we are confident of executing our vision.”

Commenting on the occasion, Ashwin Mocherla, Co-Founder, The ThickShake Factory said, “We currently are operational across 20 cities and two countries with more than 50 outlets in the pipeline to be opened in the coming months. Our vision is to have over 500 outlets in the next three years. We are a profitable bootstrapped company and have continued to grow via internal accruals since our inception five years ago”.

Speaking on his inclusion into the Board of Advisors, Jayant Kochar said, “With our hectic, stressful, abstemious lifestyles, I think we all deserve a bit of indulgence and joy from time to time. There are very few things that match the sheer bliss of a delicious Thick Shake, and I am pleased to help Yeshwanth and Ashwin spread their flavours of happiness across the country".

Dr. Velumani added, “As long as the product is really good, packaged well, priced honest & promoted aggressively, there are enough customers to consume in an emerging market like India”.

The Thick Shake Factory was founded by Yeshwanth Nag Mocherla and his brother Ashwin Mocherla.

Yeshwanth is an engineer from JNTU and completed his Post Graduate Diploma in Management from Xavier Institute of Management, Bhubaneswar & IESEG School of management, France, post which he worked with Tata Consultancy Services for one year before plunging into entrepreneurship. The driving force for him is to create more jobs & add value to the economy.

Ashwin is an engineer from JNTU and had studied his Post Graduate Diploma in Management from Goa Institute of management & Antwerp management school, Belgium, prior to which he had worked with United Health Group for one year & plunged into entrepreneurship right after his post-graduation. The driving force for him is his passion towards the Food & beverages sector.

Yeshwanth and Ashwin are seen as industry leaders in the F&B sector & have been speakers at multiple forums including but not limited to: Women Economic Forum 2018, Food & Beverages Conclave & Expo, 2017, SME Growth Leadership Conclave, 2017, India Food Forum, 2018, T Hub, Hyderabad (India's biggest Start-up Business Incubator), Jagriti Yatra (World’s longest train journey for entrepreneurship), Utkarsh Yatra (Entrepreneurship journey) etc. to name a few.

The new board members are: Dr. Annurag Batra, Chairman and Editor-In-Chief of BW Businessworld and exchange4media group, Dr. A. Velumani, Chairman and MD of Thyrocare Technologies Ltd, Jayant Kochar, Start Up Guru and Brand Expert, Srinath Sridharan, Convenor of the Group Management Council at the Wadhawan Global Capital, Preeti Vyas, Entrepreneur, Sagar Daryani, Founder Wow! Momo and Rohit Bayana, Managing Partner and Co-Founder of Lumis Partners.