With an event debut in 2014, Hindustan Times GIFA (Great Indian Football Action) is back in 2015 on demand from readers, viewers and participants alike.
A four week long tournament held in Delhi NCR the event will see 200+ teams under two divisions – under 13 and 13-18, battle it out on the fields to bring glory to the localities they represent.
“GIFA is the largest inter neighbourhood football tournament. We conceptualised it to drive outdoor sports and build bonding amongst people and localities. The overwhelming response we have gotten for HT GIFA shows that in this age when everyone is hooked onto their smart phones, there is a need for such platforms in the market. The innovative football stadium-shaped outdoor we have done for HT GIFA with Social Street brings the spirit of the sport alive through its innovative design” Says Ashu Phakey, Business Head, Delhi NCR
HT
"Coincidental with this year’s GIFA was the launch of The Social Street in the country. We are already a formidable presence with offerings across all modern communications formats such as Digital, Retail, Activation and Out of Home and have cornered generous size of market goodwill and business in our maiden month. The team in Delhi and Hindustan Times have been old partners over many campaigns and the brief to take GIFA 2015 to heightened awareness levels was a natural fit for our desire to bring enhanced value to the table of an old association” said- Subhashish Sarkar, TSS.
“The idea was to execute, within limited budgets, an Out of Home campaign, that generated enough conversation to carry the event awareness beyond readers, participants and last year’s visitors. Carefully selected locations along all connecting routes between Delhi and Gurgaon, a 3D football stadium in mid-air and footballing action in relief leave no one in doubt of the size of the event.
The stadiums themselves were fabricated overnight with artificial turf and LED cluster lamps to mimic the real thing in as much detail as possible. The resulting installation is visually so different from large distances, that travellers are bound to stay eye-locked on it till they are close enough to read the event description. We thank Hindustan Times for the opportunity and the support”-said Madhav Joshi, TSS
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