The Sleep Company(TSC), a comfort-tech brand, received an overwhelming response from Bengaluru residents for its 100 free mattresses giveaway campaign on 27 July 2024, worth Rs 25 lakhs. A total of 1200+ individuals visited the four designated TSC stores to claim the free mattresses patented with SmartGrid technology, displaying an enthusiasm for its world-class product.
The Sleep Company also offered Bangaloreans 500+ free pillows - to those who visited its stores during the offer time, ensuring that more people experience the comfort of its products. Before the stores even opened, a long queue of eager customers had already formed, making a historic mark with the store packed with people.
The Sleep Company celebrated the milestone of opening 100 COCO (Company-owned, Company-operated) stores in India with the residents of the city where it opened its very first retail store in 2022. The offer was available across four TSC stores in the city - in HSR Layout, Galleria Mall, Indiranagar, and Forum Mall. TSC’s offer provided a unique opportunity for customers to experience the extreme comfort of its patented technology at no cost.
To create awareness about the massive giveaway, The Sleep Company also engaged over 30 influencers by giving them a first-hand experience of its products at its stores and leveraged traditional print media to engage directly with city locals.
Commenting on the success of the campaign, Ripal Chopda, Chief Marketing Officer, The Sleep Company said, “We are ecstatic about the overwhelming response from Bengaluru residents for our 100 free mattress campaign. This has been the biggest giveaway by any mattress brand ever and our team is thrilled to see such fantastic support and passion from customers for the brand. This giveaway was our way of celebrating with a community that has been a cornerstone of our journey since we opened our first store here. By offering 100 free mattresses and 500+ pillows, we aimed to share the unparalleled comfort our products provide with even more people. This event has brought us one step closer to achieving our vision of providing unparalleled comfort through our products patented with SmartGrid technology and we couldn't be more grateful for the support of our loyal customers.”
The initiative was designed to introduce more people to TSC’s cutting-edge comfort solutions and to express gratitude to the loyal customers who have been instrumental in the company's growth. This special giveaway reflects the company’s objective to enhance the sleeping experience of individuals across key metros, particularly in Bengaluru, where many face sleep deprivation due to busy lifestyles.
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