The makers of Zero launch India’s first Snapchat Lens for a movie

Red Chillies Entertainment has partnered with Snapchat to launch the first ever Augmented Reality (AR) Lens for a film in India to promote the upcoming launch of Zero on December 21, directed by Aanand L. Rai and starring Bollywood legend, Shah Rukh Khan.

The Lens will allow Snapchatters to become the main character, known as Bauua Singh, and interact with the plot line of the movie.

Snapchatters will be able to transform themselves into Bauua complete with garland and sunglasses and interact with the plotline of the movie. Zero’s plot revolves around Bauua Singh (Shah Rukh Khan), a 38-year-old man from Meerut who is vertically challenged. He eventually finds his companion in Aafia Bhinder (Anushka Sharma) a scientist living with cerebral palsy. However, with a twist of fate, Bauaa lands up getting close to a moviestar Babita Kumari (Katrina Kaif). The movie tells a story of a Bauaa who believes in living life to the fullest. His physical form in no way limits the way he approaches life, 'Zero' is a film that celebrates life.