The Leela Palaces, Hotels and Resorts has revealed its alliance with RedBeryl. This move will offer RedBeryl members access to world-class services and privileges across all 12 properties.
The strategic alliance will grant RedBeryl’s customers access to the Leela Discovery membership which also opens doors to over 800 hotels across 100 countries, spanning 40 globally renowned brands as part of the Global Hotel Alliance (GHA).
With the Leela Discovery Titanium membership, RedBeryl members will enjoy a host of privileges, including bespoke local experiences, exclusive room upgrades, and preferred rates, all designed to elevate every moment of their stay. Among the host of privileges accessed via the membership, guests enjoy savings on the best available rate for their stay as well as on fine dining experiences at iconic spots within The Leela including Megu, Jamavar, ZLB23 (recognised as India's Best Bar at Asia’s 50 Best Bars 2024), Le Cirque, to name a few.
Sharing her thoughts on the association, Shweta Jain, Chief Marketing and Sales Officer, The Leela said, “As the desire for bespoke immersive travel experiences continues to rise, particularly among the young affluents, our partnership with RedBeryl is another manifestation of The Leela’s true Indian luxury positioning. Over 60 per cent of luxury travellers are seeking custom, stress-free experiences that align with their lifestyle, which is precisely what the Leela Discovery membership benefits bring to the RedBeryl community. This collaboration is a testament to our commitment to setting new benchmarks in personalised service, ensuring every stay is not just a visit, but a deeply personal and memorable journey.”
Expressing his enthusiasm on the partnership, Manoj Adlakha, CEO & Founder, RedBeryl said, “Our collaboration with The Leela represents a significant milestone for RedBeryl. Combining our luxury lifestyle management expertise with The Leela’s unparalleled hospitality, we are delighted to offer our customers an elevated and seamless experience. This partnership not only enhances our brand visibility but also opens doors for new experiences through innovative cross-promotions. As a company, we are always at the forefront of providing customised luxury services to our customers, and this association is a step in this direction.”
RedBeryl and The Leela will launch joint marketing campaigns and co-create exclusive events that highlight the unique benefits of the collaboration and the enhanced experiences available to their discerning clientele.
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