The House Of McDowell’s Soda Revisits Friendship Anthem ‘Yaari Hai Imaan’

It was in 1973 when the country crooned to the ultimate Friendship anthem – ‘Yaari Hai Imaan’. In 2024, The House of McDowell’s Soda is bringing it back with an all-new rendition created by the rapper Raftaar and Jasleen Royal. The song has been released just in time for Friendship Day on Saregama Music YouTube channel and is live across audio streaming apps. The track is a classic tribute to friendship and celebrates the essence of Yaaron Waali Baat.

This fresh, unique twist on the classic Bollywood song ‘Yaari Hai Imaan’ reiterates the importance of having trust in friendships and portrays the depth and loyalty that true friendships embody. Known for his raw lyricism and unapologetic style, Raftaar goes all out as his musical prowess shines with Royal lending her vocals to this rendition.

The song captures the essence of 'Yaaron Waali Baat' through its captivating tunes, lyrics, and beats, set to become a chart-topper as listeners are bound to play it on repeat. The lyrics emphasise that strong friendships open doors to endless possibilities. When friends trust and support each other, they can fight all odds and achieve success together. This encourages individuals to explore their full potential.

Varun Koorichh, Vice President and Portfolio Head, Marketing, Diageo India said, “The House of McDowell’s Soda believes in the profound impact of fostering strong and meaningful connections. Yaari Hai Imaan is a testament to the power of true camaraderie and the joy it brings into our lives. By celebrating the unwavering strength of meaningful connections, the song beautifully captures how limitless possibilities can unfold when friends stand united against all odds. This highly energetic and infectious rendition by Raftaar and Jasleen Royal will undoubtedly resonate deeply with listeners of all generations.”

Speaking of the association, Raftaar said, “Friendship, like music, knows no bounds. When we started composing 'Yaari Hai Imaan', the lyrics and rhythm instantly resonated with me. My journey in this industry has been shaped by the love and support of my dear yaars, inspiring my music and guiding my path. Collaborating with The House of McDowell’s Soda has been an enriching experience, celebrating connections that inspire and uplift. This song is destined to find its way into everyone's playlist, especially resonating with those who have experienced the joy of true camaraderie.”

Yaari Hai Imaan has been available on all major streaming platforms starting 20 July, 2024.

EE News Desk

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