The ACE 2014 maiden event started with immense spirit of enthusiasm and positive atmosphere with event managers and guests from across the country. The first session commenced with Mr. Subhash Ghai and Terence Lewis being the panelists discussing their thoughts on “The Eventful India per say the future of events in the country.”
The session began with Terence sharing useful insights about how entertainment and dance witnessed a meteoric rise over the course of years. Entertainment has been a huge part of Bollywood and television and today experts from diverse fields are coming together to showcase their utmost talent catering to the event industry. He believes that entertainment of the contemporary times has broken all barriers and the future of events lies in technology. Marrying dance and technology has become the earnest need of the hour. Terence mentioned that the fusion to turn out to be glorious it requires a certain amount of homework and visualization on the part of the event managers.
An effective point raised by the panelist was the importance of collaborating with each other in order to enhance growth and learning. Terence clearly stated that he as a choreographer cannot grow in isolation and therefore people from the same genre should sit together, brainstorm ideas and share their respective inputs with one another. “In a population of 1.3 billion, one thing that binds us together is entertainment, said Terence Lewis.”
The key to reach out to the hearts of several people and be applauded at the same time is to think out of the box and marry the most abstract ideas with events platform and medium.
Taking the session forward, he elucidated on ‘customization’ being the key for any act to be unique in the events space. He shared his examples to back his thought and exemplified various instances where he along with his troop has customized their dance performances according to the ideas that their client put forth.
Considering that we have a parallel economy in India, Terence believes that the wedding segment has offered him way more than the corporate events he started with. Weddings as we all are aware of are becoming huge and classier by the day. In the presence of renowned wedding planners in the country, Studio Neelabh and Samit Garg, the topic of weddings playing a magnificent role in the event industry was duly touched.
Moving on to the man behind some of the blockbusters, Mr.Subhash Ghai, delivered his thoughts and notions on the importance of events in our country relating it to the films he has directed on the account of storytelling that is the most important aspect of events . He believed that he turned the moments of celebration into events and that’s how the journey started.
Starting from 80s, Mr. Ghai threw light on how event industry has evolved with the span of time and his tryst with technology being integrated in events majorly. “Definition of good commerce has changed along with the audience of present times. Cinema has also become an event eventually, said Mr. Ghai.” Both the experts in their respective domains mentioned how three dimensional acts will soon become the future of India.
Mr. Ghai being a maestro in his space believes that the crux behind an event should always be the art of storytelling. Storytelling plays a great role in the structuring of any event. With changing trends and advancement in technology, this art is being brought forth with some innovation.
They also shared their views on ‘growing together’ in this community that can help them build together and better. Sitting together, bringing transparency amongst the event bodies, is what can help event managers grow to the next level. Both Mr. Ghai and Terence concluded on the note of getting to the logistics, strategizing and pre-planning being the key attributes of the 360 degree approach.
