The Events Industry Will Harness AI As An Ally Rather Than A Threat: NeoNiche’s Prateek N Kumar

EE News Desk Sep 03, 2024

AI cannot replace the human touch, but rather optimises operations, he mentions

In a landscape increasingly shaped by automation and artificial intelligence (AI), remarkable opportunities emerge for industries. While reports indicate that AI could displace up to 23 per cent of jobs in India by 2040 and estimate a range of 9 per cent to 26 per cent job losses by 2030, particularly in roles susceptible to automation, Prateek N Kumar, Founder and CEO of NeoNiche Integrated Solutions, says that the events industry is poised to harness AI as a powerful ally rather than a threat.

The essence of events lies in creating memorable experiences, requiring human creativity, emotional connection, and logistics management. These irreplaceable qualities manifest through personalisation and empathy, which AI cannot replicate. Whether orchestrating a wedding, corporate gathering, or private celebration, the nuances of human relationships and the art of hospitality remain irreplaceable assets.

The human touch shines through creative expertise and innovation, be it delivering immersive experiences, or continually adapting to trends as per client preferences. This creativity cannot be programmed or emulated by AI, underscoring the necessity of human skills in these creative processes.

Moreover, the unpredictable nature of events often presents unforeseen challenges requiring quick decision-making and adept problem-solving skills. The experience and intuition of event professionals are central to navigating complex logistics, coordinating multiple vendors, and managing last-minute hurdles. While AI can support these functions, its limitations underscore the need for human oversight.

"In an era where automation and artificial intelligence are reshaping industries, the events sector stands as a testament to the irreplaceable value of human touch. While reports indicate a substantial displacement of jobs due to AI, our industry thrives on the unique blend of creativity, personal connections, and cultural sensitivity—elements that machines cannot replicate. Embracing AI as a powerful ally allows us to streamline operations, enhance customer insights, and optimise resources without undermining the essential human experiences that define remarkable events,” said Kumar.

“By integrating AI thoughtfully, we can create tailored, immersive experiences that resonate deeply with our clients while ensuring our teams can focus on the strategic and creative aspects of event management. In this fast-evolving landscape, leveraging AI isn't just an option—it's crucial for maintaining competitive advantage and delivering unforgettable experiences,” he added.