Team Candid celebrates Diwali by being socially responsible

Team Candid strongly believes that the greatest gift we can offer anyone is the ‘gift of a smile’, says Atul S Nath, Managing Director, Candid Marketing. As a part of its new Diwali initiative - ‘Light up a Smile’, the team has launched an internal donation drive where the team can either opt for a Diwali gift given to them by the company or choose to share the same value of money as a contribution to 3 organisations – Akshaya Patra, Helpage India & Paraplegic Rehabilitation Centre.

“Light up a Smile” also includes a similar campaign for our clients; we are not sending any Diwali Gifts to our clients. Instead, we ask them to recommend 1 of 3 organisations where Candid would contribute on their behalf”, adds Atul.

Team Candid embraced ‘Green Diwali’ to highlight the multiple hazards of environmental degradation. As a part of this initiative; they have discouraged firecrackers and are using only newspapers, flowers, handmade lanterns, paint colors and organic colors for rangoli for decorations.

Central to the celebrations, is a desk plant for every team member for embracing the initiative and participating in the celebrations wholeheartedly.