TCS’ Hat-trick: Tops Kantar BrandZ's List Of India’s Most Valuable Brands 2024

EE News Desk Sep 21, 2024

With a 16 per cent YoY growth, the brand value of Tata Consultancy Services has grown significantly from $42,969 million in FY23 to $49,657 million in FY24

Tata Consultancy Services has retained its #1 spot in the Kantar BrandZ Most Valuable Indian Brands 2024 rankings with a staggering 16 per cent growth in brand value in the financial year 2024. The brand value of TCS grew from $42,969 million in 2023 to $49,657 million in 2024, with a gain of $6,688 million.

Kantar evaluates brands across industries through a rigorous analysis of financial data, consumer insights, and market dynamics. This ranking highlights the key factors that drive business value and brand strength. For the third year in a row, TCS has earned the distinction of being the leading brand in the country. This recognition highlights TCS' dedication to customer-focused innovation, sustainable development, investment in its brand and a growing presence worldwide. The company's sustained success is fuelled by its progressive AI strategy, state-of-the-art technological solutions, and commitment to assisting clients across various sectors in embracing transformative digital technologies.

Deepender Rana, Executive Managing Director- South Asia, Insights Division, Kantar said, “Tata Consultancy Services retains its crown as India’s most valuable brand for the third consecutive year, with a brand value of $49,657 million – an increase of 16 per cent over last year. The company’s growth has come on the back of its ongoing investment in innovation and technology, particularly in artificial intelligence (AI) and digital transformation services. TCS has also expanded its presence across tradeshows, and global business summits, entered strategic partnerships with brands like Jaguar TCS Racing in the ABB FIA Formula E World Championship and sponsored multiple marathons over the last few years. These sustained efforts on building a strong brand are noteworthy, especially considering that focus on ‘brand’ is not commonplace in the B2B sector.”

TCS has a global portfolio of sports sponsorships, which includes the sponsorship of four World Marathon Major races in New York City, London, Chicago and Boston, alongside marathons in Amsterdam, Mumbai, Singapore and Toronto. The TCS Sydney Marathon is the latest addition to this portfolio of 14 global running events with participation from over 600,000 runners. Through its collaboration with Jaguar TCS Racing in the ABB FIA Formula E World Championship, TCS is advancing electric vehicle technology, fostering sustainable mobility, and pushing the boundaries of electric racing. It is a partner of the World Economic Forum and has a marked presence in major trade shows around the world. TCS is also recognised as a leader in almost 80 per cent of competitive positioning assessments by Industry Analysts. The company has a growing presence across social media channels.

Abhinav Kumar, Chief Marketing Officer, TCS said, “While we have made significant strides to build our brand globally, being recognised as India’s most valuable brand is very special to us. Earlier this year, we were recognised among the world’s 50 most valuable brands by Kantar BrandZ and this latest addition further strengthens our brand reputation. Being the market leader in India, we have been very privileged to have built much of the core technology ecosystem of the country, from the corporate sector to citizen services and digital inclusion initiatives. As we celebrate 20 years of our IPO this year, it is gratifying to be adjudged as the country’s top brand, and I thank every TCSer for their relentless service to the brand, our company, and our clients.”

TCS has played an instrumental role in India's technological revolution by executing several mission-mode programmes. From powering the digitization journeys of India’s leading stock exchanges to powering RTGS and NEFT and transforming the passport issuance process, TCS has redefined the digital landscape of the country. It has fostered partnerships with academia and startups to co-innovate solutions, and its Corporate Social Responsibility programs have enabled 7.1 million people, particularly from marginalised communities, learn digital skills.