Tata Tea Gold Care & Laqshya Media Group Partner, Celebrate Mother’s Day

This Mother’s Day, Tata Tea Gold Care, in collaboration with Laqshya Media Group, will host a technology-driven celebration at Nexus Mall, Koramangala, Bengaluru and at South City Mall, Kolkata from 10 to 12 May 2024. 

Visitors can witness a tech-enabled activation at the Tata Tea Gold Care booth, where they can capture moments with their mothers. Photos taken at the booth will be instantly displayed on a digital screen in real-time. Each consumer will also receive a personalised teacup.

To extend the campaign’s reach and ensure active participation, Tata Tea Gold Care partnered with local influencers and radio jockeys to promote the event across social media and radio channels. 

Special Tea packs will be personalised based on consumer submissions from a nationwide print, digital and social campaign celebrating the bond between mothers and their children. These packs will be delivered directly to the homes of the best 650 entries that reach first. Participants can submit a message and a picture capturing the essence of their relationship with their mother via the dedicated website www.tatateagoldcare.com. 

The website also offers e-greetings that consumers can share with their mothers, enhancing the day’s festive spirit. While waiting at the Tata Tea Gold Care stall in the malls, consumers can participate in this contest, as they will receive an automated message on their phone encouraging them to visit the website and participate.

Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products stated, “At Tata Tea Gold Care, we are dedicated to celebrating the unique and unconditional bond between mothers and their children. Our Mother's Day campaign, #MyTurnToCare2, is a tribute to the innate care and strength exemplified by mothers worldwide. Through innovative initiatives like personalised packaging and tech-enabled on-ground activations, we aim to create lasting memories and meaningful connections with our consumers.”

Yuvrraj Agarwaal, Chief Strategy Officer, Laqshya Media Group stated, “We are excited to collaborate with Tata Tea Gold Care to craft an unforgettable Mother's Day campaign. We aim to forge a unique mix of personalised experiences, cutting-edge technology and heartfelt emotions that truly resonate with families. This initiative is designed to highlight the nurturing bond between mothers and their children, bringing joy and celebration to this special day.”