Tanishq Celebrates Being Part Of 8,11,404 Delhi Families

EE News Desk Aug 05, 2024

At a recently held event, the brand honoured three decades of trust and cherished moments in the capital

Tanishq recently celebrated a milestone in Delhi, marking 8,11,404 families who have become an integral part of its legacy. Stepping foot in Delhi decades ago, Tanishq has established a commitment to life's celebrations together, big and small. From the start, the brand has focused on creating experiences that have become cherished memories.

As a gesture of gratitude for the love and support from the Delhi customers, Tanishq hosted a special evening in their honour. This celebration was a tribute to the valued customers and the legacy that has been built together. The evening was dedicated to celebrating these cherished patrons, who led the fashion show adorned in the finest Tanishq jewellery pieces. It was a night of glamour and elegance, where Tanishq’s customers shone brightly, showcasing jewellery that symbolised their unique stories and special moments.

Tanishq's product supremacy lies in its craftsmanship, exclusive designs, and commitment to quality, ensuring that it consistently offers the best jewellery pieces that blend traditional artistry with contemporary elegance. The event displayed the best of Tanishq, featuring its wedding-exclusive collection, Rivaah, which represents ornate wedding jewellery to add a touch of sparkle to one's big day. From Chikankari work to Picchwai work, and from Zardosi to Polkis, every piece is handcrafted with intricate details. Over the years, the brand has been a part of many special occasions and significant milestones making Tanishq, a popular choice for many Delhi brides.

The Exotic India collection showcased Tanishq's exquisite craftsmanship with Jadau designs crafted in Bikaner, Victorian Polki necklaces adorned with uncut polkis that blended European elegance with Indian artistry, and Rajwada Kundan necklaces narrating tales of grandeur. The collection also celebrates the colours through stunning Meenakari art and inlay work featuring Chalcedony centrepieces.

The event also showcased Tanishq's Best of Natural Diamonds collection, under three distinct ranges tailored for Delhi. The magnificent Ethereal Wonders range dazzled with rare stones like aquamarine, tanzanite, pastel tourmalines, and rare citrines, making it one of Tanishq's most exquisite collections. The classic high jewellery line featured statement pieces with emeralds and sapphires, ensuring individuals stand out with elegance. The Enchanted Trails collection, Tanishq’s latest offering in the high jewellery line was also showcased at the event. The collection draws inspiration from the beauty of the exotic nature, incorporating elements that reflect the elegance of flowing rivers, the interplay of light and water, the allure of blooming flowers, the graceful movement of branches, and the whispers of lush forest foliage. The collection showcases the dance of boats gliding through serene streams, echoing the poetry of nature’s tranquillity. The Hearts and Arrows line offered perfectly cut diamond solitaires in earrings, rings, and solitaire strings, providing unmatched brilliance to embellish special moments for Delhi customers.

Arun Narayan, VP - Category, Marketing & Retail, Tanishq, Titan Company expressed his heartfelt gratitude: “As we celebrate the remarkable milestone of being embraced by 811,404 Delhi families, we are filled with gratitude and humility. It is an honour to be part of your cherished moments, to have adorned your brides, and to have celebrated your milestones. Your trust and loyalty have been the bedrock of our journey, and we are dedicated to continuing this legacy of trust, craftsmanship, and exquisite jewellery that tells your stories. We are committed to providing unparalleled quality, service, and unforgettable experiences that will forever be etched in your hearts. Thank you, Delhi, for making us a part of your family.”