Sumeet Vyas Gets Into Throwback With Siblings For FNP’s Raksha Bandhan Campaign

EE News Desk Jul 30, 2024

With its lighthearted tone, the video effectively positions FNP.com as the ideal platform for thoughtful and convenient rakhi shopping

Raksha Bandhan is the festival where childhood pranks meet grown-up promises, eye-rolls turn into bear hugs, and ‘I hate you’ secretly means ‘I’d fight a dragon for you’. FNP (Ferns N Petals) has captured this ultimate sibling showdown in its latest video collaboration featuring actor Sumeet Vyas.

In a relatable narrative, Vyas recounts his playful sibling dynamic in his unique style. His sister always manages to find unique ways to make him feel ‘small’ with her thoughtful Rakhi gifts. Struggling to find equally special return gifts, Vyas is directed to FNP.com as the perfect solution. The video showcases his amazement at the variety of rakhis and gifts available on the platform, urging brothers to go beyond the conventional ‘shagun ka lifafa’ and put more effort into their Rakhi gifting.

With its lighthearted tone, the video effectively positions FNP.com as the ideal platform for thoughtful and convenient rakhi shopping. It highlights how love is intertwined with friendly banter among siblings.

With Rakhi around the corner, Vyas has some advice for all brothers and sisters: “Go beyond the usual and make your Rakhi truly special with thoughtful gifts from FNP.”

Commenting on the collaboration, Avi Kumar, Chief Marketing Officer, FNP, shared, “Our collaboration with Sumeet Vyas beautifully mirrors his own experience with the brand, bringing authenticity and relatability to the narrative. Through his unique portrayal, we capture how modern siblings express their deep connection through a delightful mix of banter and genuine care, reimagining Rakhi for today’s generation while honouring its timeless spirit.”

FNP offers an extensive collection of rakhis and gifts catering to diverse tastes and budgets. Alongside rakhis, the collection includes chocolates, sweets, dry fruits, and curated gift hampers. For brothers, FNP offers an exclusive range of return gifts to express their love and appreciation for their sisters. The company ensures timely delivery, even for last-minute shoppers, enhancing the festivities for millions of Indians globally.