Sri Adhikari Brothers Initiative 2.0: Avenue of employment for COVID-hit migrant workers

While India is battling coronavirus at its forefront, unemployment has shaken the very core of its economy and its impact is likely to change the dynamics of its labor force essentially of migrant workers. In such times, Sri Adhikari Brothers have opened a gateway of employment to the less fortunate migrant workers who have been rendered jobless with the Sri Adhikari Brothers initiative 2.0.

For this initiative, Sri Adhikari Brothers will use their network channels including Mastiii, Dabang, Maiboli and digital platforms to call out to millions of migrant workers who might have any talent that they would want to showcase - be it dancing, singing, acting or any other performing arts would be welcome.

The programme will shortlist thousands of individuals month on month who have a hidden talent and will monetarily reward the chosen 1000 ones by means of direct bank transfer to their accounts. The chosen ones will also be aired on the network channels of the group.

Sri Adhikari Brothers, through its association, would further attempt to maximize growth for the talent by providing them a break in suitable professional opportunities.

Markand Adhikari shared the insight that motivated him to arrive upon this idea. “Mostly all business minds get focused on protecting their business and bottom lines in such tough times. We are aware that millions of Indians have had to return back to their villages after being left with no option. No matter what job they were in, there’s a possibility that many of them had talent that they once in life might have had to compromise to earn their livelihood. We have often seen video of people on the street singing or dancing as well as any professional. Some fortunate ones have even touched the stars. Our attempt is to put a structure, reach out to millions of Indians in a planned manner - give them hope, give them employment and ensuring direct transfer of money into their accounts and thereby give them self-belief to be ‘‘Aatma Nirbhar.”

For this initiative, Sri Adhikari Brothers has put aside a dedicated team that will be driving this programme.