Sanjay Dutt’s The Glenwalk Premieres In Dubai; Marks Global Expansion

EE News Desk Jun 08, 2024

The Glenwalk is poised to make its grand debut across all duty-free outlets in the Middle East by the conclusion of July 2024

Cartel Bros has debuted of its premium blended Scotch whisky, The Glenwalk, in the vibrant city of Dubai during the recent Travel Retail Consumer Forum '24. This marks the brand's entry into the Middle East market.

Launched in June 2023 under the leadership of brand partner Sanjay Dutt, The Glenwalk has capitalised on the expertise of Cartel Bros, led by Co-founders Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and Neeraj Singh, Chief Business Officer to achieve success. After launching in India, The Glenwalk has witnessed a surge in global sales orders and requests, leading to its expansion into the Middle East as a natural progression, solidifying its international presence.

The Glenwalk is poised to make its grand debut across all duty-free outlets in the Middle East by the conclusion of July 2024. This development follows the brand's successful collaboration with Ospree Duty-Free, an Adani company, in the duty-free sector. To ensure compliance with regulations and facilitate effective market entry, Cartel Bros has joined forces with Gulf Beverages, a company with over 30 years of experience, headquartered in Dubai. Gulf Beverages will act as the exclusive distribution and brand partner, serving the entire UAE and other Gulf regions. This strategic alliance enables Cartel Bros to concentrate on implementing significant initiatives and bolstering brand visibility.

Mokksh Sani, Founder, Living Liquidz, Mansionz and Co-founder, The Glenwalk said, "We are coming to the Middle East with a strategic vision to create a niche in the AlcoBev category. The partnership with Gulf Beverages ensures that we meet all regulatory requirements and provides a robust platform for our brand's growth in this region."

Expressing his enthusiasm for the new launch, Sanjay Dutt said, "The Middle East has always been affectionate and kind to me, and I am sure this will help my brand get a zestful reception in this part of the world. Our unique blend of Glenwalk Scotch whisky has been specifically developed to meet the international palate, and I am excited to see it embraced by whisky enthusiasts here."

The brand's latest introduction in the Middle East signifies substantial growth, underscoring its dedication to delivering the finest Scotch whisky to discerning consumers in the region. Furthermore, it aims to establish a strong presence in upcoming international platforms. This expansion aligns with Cartel Bros' overarching strategy, which includes venturing into the Canadian and Australian markets within the next 90-120 days.

With its debut in Dubai and its imminent availability in duty-free outlets across the Middle East, The Glenwalk by Cartel Bros is positioned to leave a lasting impression on the global spirits landscape. As the inaugural Indian celebrity-owned alcohol brand, The Glenwalk seamlessly merges tradition with innovation, offering a premium Scotch whisky experience and poised to emerge as a key player in the global spirits industry.