Samco’s Unveils 'Jor Se Bolo Morya' Interactive Campaign

EE News Desk Sep 10, 2024

This initiative taps into the festive spirit of Ganpati, blending tradition with modern stock market insights to help traders gain wisdom

Samco Securities has unveiled its latest campaign, ‘Jor Se Bolo Morya’, to celebrate the Ganesh Chaturthi festival. This initiative taps into the festive spirit of Ganpati, blending tradition with modern stock market insights to help traders gain wisdom.

Ganpati, widely revered as the God of Wisdom, is worshipped by millions during this auspicious festival. This year, Samco’s campaign channels this devotion through an interactive virtual pandaal, available on the company’s microsite. The platform features an interactive UI with a voice sensor and decibel meter. When participants chant ‘Ganpati Bappa Morya’ or any of the nine specific Ganpati chants, the system provides a curated ‘Bappa Basket’ of stock recommendations tailored to the chant, aligning the blessings of the God of Wisdom with trading insights.

"At Samco we believe that knowledge is the key to sound investment decisions. The ‘Jor Se Bolo Morya’ campaign is our way of merging the power of wisdom with strategic investing, inspired by the values of Ganpati Bappa. By combining cultural reverence with cutting-edge technology, we aim to provide traders not just with stock recommendations but with the deeper understanding needed to navigate the markets effectively. Our goal is to make investment accessible, informed, and intuitive during this festive season," said Jimeet Modi, Founder and CEO, Samco Group.

Ajay Dusane, Chief Growth Officer, Samco Securities added, “We are excited to bring innovation to the trading community during this festive season with the introduction of an interactive Ganpati campaign. This campaign is not just about stock recommendations; it’s about empowering traders with the wisdom to make informed decisions, guided by the blessings of Ganpati Bappa.”

The campaign’s voice sensor and decibel metre technology allow participants to engage in real-time by chanting Ganpati slogans. Each chant is linked to different thematic stock baskets, like the Banking Basket, Auto Basket, Travel Basket, and more, providing tailored recommendations based on specific chants.

"During the Ganpati festival, streets and homes are alive with chants like ‘Ganpati Bappa Morya!’ and ‘Undir Mama Ki Jay!’ We tapped into this vibrant energy of chants and turned them into golden tickets to help people unlock trading recommendations. So, every time someone chanted, we exchanged trading wisdom with them. That's how, this year, Samco is celebrating the festival by transforming chants into trading success—one mantra at a time,” mentioned Gia Fernandes and Ajeet Shukla, National Creative Directors (West), Dentsu Creative Webchutney

The ‘Jor Se Bolo Morya’ campaign is live on Samco's microsite and social platforms, encouraging traders to embrace the wisdom of Ganpati Bappa in their trading decisions.