RPSG Lifestyle Media, a subsidiary of the RP-Sanjiv Goenka Group, has revealed its wedding platform, Manifest. The unveiling took place at an exclusive event hosted by the Fashion Design Council of India (FDCI) at the Taj Palace New Delhi on 3 August, 2024, and was a part of the FDCI Manifest Wedding Weekend.
Manifest is a wedding-forward new media platform, which will include print, digital, on-ground experiences, and more. Avarna Jain, Chairperson, RPSG Lifestyle Media, explained the idea behind Manifest. “Manifest is our first endogenous foray into lifestyle and luxury media. The big question – What is Manifest? Is it going to be a magazine? A digital content hub? A series of events? It’s going to be all of this and more.”
The first cover star of Manifest is Sara Tendulkar, who released the issue alongside Jain and FDCI, Chairman, Sunil Sethi.
“This is not just Manifest’s first cover, it’s also mine,” said Sarah. Her mother, Dr Anjali Tendulkar, also joined her on stage.
Sethi, who hosted the evening to celebrate the launch of Manifest, introduced Jain to the audience. “Ever since Manifest was announced, it has spelt good news for the lifestyle media industry,” he said, “but it has also brought with it a few questions. What form will it take, and how will it cater to today's audiences and advertisers? The evening, hosted by FDCI to celebrate the launch of Manifest, answered a few of these.”
The issue, which releases on 10 August, 2024 is a teaser. It’s a work-in-progress version with a hand-stitched spine, meant for private circulation, and will give its audience a sneak peek into what Manifest stands for.