Building on the success of its last three seasons, Royal Enfield’s #ArtofMotorcycling is back with Season 4. Designed to give artists, designers, and creative enthusiasts a platform to showcase their passion and celebrate the motorcycling way of life, this year’s #ArtofMotorcycling is expanding its reach globally, spreading the spark of creativity through Thailand, Indonesia, Australia, New Zealand, South Korea, Japan, Malaysia, Brazil, Argentina, Colombia and Mexico.
Dubbed the ‘Y3K edition’, Season 4 is themed around the year 3000 A.D., and reimagines the relationship between mankind, technology and the unyielding pursuit of freedom on two wheels. Artists are encouraged to envision a world where motorcycling transcends the ride, exploring new galactic landscapes, uncharted terrains and unheard adventures.
A big part of the #ArtofMotorcycling proposition is to create an inclusive space for artists across levels of expertise, to share their ideas with the community and showcase their work to celebrated creative minds. Adding to the exciting developments under the Season 4 banner, participants can now create and submit designs under four categories: Gen AI, Digital Art, Handcrafted, and Comic Art—a special category that celebrates the dynamic intersection of art and motorcycling through illustrative and sequential storytelling.
This year, entries will be reviewed by a league of global judges, alongside dedicated regional juries that will bring their varied expertise to the table. Featuring some of the most incredible creative minds, the global panel includes Aaquib Wani, an experiential designer known for his immersive approach to design. Some of his most notable collaborations include Lollapalooza, India Cricket team, Spotify Rap91 and JSW Olympics ‘24; Debjyoti Saha, a celebrated animation filmmaker and visual storyteller, founder of Goppo Animation; Haruka Satonaka, a Japanese Manga artist and Varun Gupta, a popular artist and filmmaker whose storytelling merges the worlds of Gen AI and visual artistry. With representation from across the 11 regions, notable names on the regional panels include Mao Gronewold, an art and creative director from Mexico and Takrit Krutphum, a well-known artist from Thailand.
All artworks on the country and regional level will be evaluated by social polls, giving the global creative community a voice in the decision-making process. The top eight designs (across regions) will receive an all-expenses-paid trip to Royal Enfield’s annual community event, Motoverse, where their artworks will be displayed on exclusive #ArtofMotorcycling apparel. Winners will also have the opportunity to be featured on The Royal Enfield - Ride Pure Podcast, giving them a forum to share their stories and passions with the world. In addition to this, one winner from the Comic Art category will receive the opportunity to work with Royal Enfield on special projects.
Interested candidates can head over to the #ArtOfMotorcyling section on Royal Enfield’s website post 6 pm to register in their preferred category and download the design toolkit. They can then create their unique design and share it on Instagram, tagging @royalenfield using the hashtags #ArtOfMotorcycling #ArtOfMotorcyclingY3K. The last date to participate is 20 October, 2024 and the winners will be announced between 1 and 10 November, 2024.
Along with newer categories and exciting rewards, Season 4 will also feature virtual masterclasses with leading design colleges and graffiti activations. Royal Enfield will also be collaborating with creative homegrown powerhouses Daily Object – a lifestyle brand for well-designed everyday essentials and Farak – a premium streetwear brand that is redefining Indian artisanal luxury, to create #ArtOfMotorcycling-inspired limited edition collections.
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