Successfully meeting the channel’s aim to boost original content and simultaneously set the stage for International music, the telecast gave newly branded VH1 a 26.2% jump in viewership compared to the previous two weeks.
Interestingly, 86% of those who watched Global Citizen India LIVE on VH1 have consumed content in English movie channels for the months of October and November.
The Live telecast witnessed the highest viewership between 8:00 PM and 9:00 PM during which Coldplay took the stage.
The Global Citizen India Live telecast saw the interests of viewers who heavily consume English language genres on Television: 86% of viewers watch English Movie channels like HBO, Star Movies and Sony Pix. 69.3% watch English News channels such as Times Now, NDTV 24×7 and BBC India. And a slightly lesser 67.8%of viewers watch English Entertainment channels like Star World, Zee Cafe and AXN.
Across the months of October and November, VH1 experiences the highest viewership in the 8:00 AM to 12:00 PM slot on weekdays. The same morning time-slot sees the largest number of viewers even on weekends. Weekday Primetime experiences higher viewership that Weekends. The weekend 4:00 PM to 8:00 PM slot sees the lowest viewership across all given time-slots.
Looking at the geographical presence of the channel, the state of Maharashtra has the largest number of VH1 viewers – 12.2 million unique viewers over the months of October and November. Tamil Nadu follows with 9.29 million unique viewers. Other states like Andhra Pradesh, Uttar Pradesh and Karnataka also make it to Top 5 with significant viewership.
This data has been collected using Zapr’s smartphone driven technology allowing TV broadcasters to understand their channel viewership and brands to identify Target Audiences exposed to niche content
