Rebel Foods Recreate Wendy's Experience In India; Expands To 16 Cities

Rebel Foods, the world’s largest internet restaurant company, and India’s master franchise for US fast-food giant, Wendy’s, announced reaching a new milestone with opening 28 new locations in 9 new Indian cities. Enabling the expansion of the brand in India with its cloud kitchen model, Wendy’s is now available across 16 cities and delivers in 75 locations across the country. Accelerating this growth further, Rebel Foods will further develop and operate approximately 200 Internet Restaurants in the next two years.  

One of the most ambitious associations for the brand, Rebel Foods, opened its first Wendy’s cloud kitchen in New Delhi in December 2020 and currently runs 75 Internet Restaurants across India. The 16 cities where the brand is now present through the Rebel networks are Mumbai, Bengaluru, Chennai, New Delhi, Gurgaon, Lucknow, Noida, Chandigarh, Amritsar, Faridabad, Ghaziabad, Jalandhar, Ludhiana, Mohali, Panchkula & Zirakpur. Wendy’s has been able to reach new locations and customers in India in a short span on the Rebel ecosystem and its abilities to scale brands quickly and easily on the Rebel Operating System. 

Commenting on this, Ankur Sharma, Co-founder, Rebel Foods said, “Rebel Foods forte lies in scaling a well-known brand and providing culinary excellence with the Rebel Operating System. Through our network, we have been able to rapidly scale the brand across the country at far lower levels of capital, a localized menu keeping in mind customer preferences has added more value. Our customers are constantly reaching out to us to bring Wendy's in their cities and we will continue to expand across the length and breadth of the country, for India to have a bite of Wendy’s.” 

He further added, “Apart from delivery being a secular trend, and the ability to ensure a consistent, quality customer experience, we think what the pandemic has added is an element of safety. And this is where technology plays a huge part. Our operating system helps touch all these three touch points and hence, the growth we’ve witnessed with Wendy’s recently.”