The RBL Bank IOCL Credit Card which is powered by Mastercard has introduced its campaign – ‘Go #FurtherAndBeyond’. It aims to position itself as the champion of mobility. Vehicles have been a part of a daily commute or an occasional getaway for a lot of Indians today. However, this also manages to eat into a major chunk of one’s income due to rising fuel costs. The product aims to target individuals on the move and driven towards constantly seeking new experiences. The marketing campaign helps the card stand out as an enabler for one to move forward without any worries.
For the launch event, the team collaborated with social media influencers who are motor and travel enthusiasts. This crew participated in a 750km long road trip from Chandigarh to Leh-Ladakh. Along with the scenic route, the expedition also saw bikers promoting the card at various petrol pumps. The journey has also been recorded and shared on social media platforms.
‘Further & Beyond’ embodies pushing travel boundaries and redefining experiences. Event activities mirrored this campaign theme, showcasing exploration and discovery. Moreover, the launch took place near Thiksey Monastery with the mountains as a backdrop. With these efforts, the bank’s plans have lived up to ‘Further & Beyond’, unveiling new travel possibilities and rewards.
The spectacular product launch is a reminder of how the card is always ready to fuel your next journey. With significant cashback and other benefits, it emphasises how every ride can be an adventure. The campaign truly inspires the spirit of freedom, independence, and a chance to chase new horizons.
