Raw Pressery activates at Amazon Fashion Week '16

From designers to models to fashion coordinators and make-up artists all raised a toast to a healthy living with Raw Pressery. Each of the 12 flavours became great talking points for the fashion forward and the health conscious. The hard to miss pomegranate vending machine brought the brand’s cold pressed process to life, quirking up interactions and refreshing conversations. FDCI’s president, Sunil Sethi comments ‘It’s fun to celebrate fashion with a drink so refreshing and yet so healthy.”

Among the dress changes, touch-ups and flashlights, Amazon India Fashion Week saw a dazzling debut from Raw Pressery’s new juice range. Fashionably healthy, packed with their unique charm and lip-smacking flavour, Raw Pressery launched its single flavour variants at the fashion week. And how they did it seems more exciting than so. A vending machine to quirk up sampling at the fashion week may seem plain vanilla, but Raw Pressery surprised audiences with this one. The vending machine was an interesting spin on highlighting how the brand produces its juice. A 7 feet tall machine dispensed a bottle of chilled, pure pomegranate juice in exchange for fresh pomegranates. The animatronics allowed customers to interact with the product and drive engagement. The pomegranate juice vending machine that caught everyone’s attention and Raw Pressery ticked everyone’s boxes on creating a juice range that tastes like the fruit and cleverly so, like nothing else.

The Raw veding machine is created by Jasiel Creations- Jasiel is a global design and technology firm specialized in emerging era of interactive communication with 100s of successful executions. Strategic partnerships with Research and Development houses across the globe enriches us with current and future market trends in the field of technology. Possessing not only the power to innovate, but to customize the innovation leads us and our customers to endless opportunities with 100% customizable solutions. With a team of young engineers, entrepreneurs and elite intellectuals, Jasiel’s mission is to revive the industry with continuous novel experience.