This World Music Day, Racold Thermo, a water heater brand, connected with its audience to celebrate the occasion in a novel way. BC Web Wise, the brand’s digital agency, launched a one of its kind twitter contest that appealed to the inner Bathroom Singer in everyone with a #BathroomSingingQuiz.
Bollywood songs have won the hearts of millions over the years. They have been sung by hopeless romantics on city streets, by kids and adults alike during Antakshari sessions and yes, even in the shower! The twitter contest challenged tweeple to complete the lyrics of popular Bollywood songs for a chance to win exciting prizes. Classic favourite songs like “Mehbooba Mehbooba”, “Oh Haseena Zulfon Wali” and popular monsoon songs like “Tip tip barsa paani” and “Dum dum diga diga” featured as part of the contest.
The organically executed #BathroomSingingQuiz contest reached 1,01,620 people. The hashtag received 3,65,545 impressions overall, and resulted in more than a 40% increase in Racold Thermo’s followers on Twitter.
This proves that even a water heater brand can be successful in heating up conversations and engaging Twitter audiences. Twitter was abuzz with activity as tweeple enthusiastically responded, showing off their knowledge of Bollywood lyrics.
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