Qyuki launches Jammin', a concert featuring Bollywood composers and Youtube talent

With the release of a new song every week, Jammin’ has already created quite a buzz on the internet with millions of views and subscribers worldwide.

Speaking at the announcement, Samir Bangara, the Co-Founder and MD of Qyuki said, “With Jammin' we have created a new genre that we call 'Non-film Bollywood music', by bringing together mainstream composers with YouTube stars to create original compositions that would be typically commissioned for a blockbuster film. Jammin Live embodies Qyuki’s unique strategy of being a digital first, cross platform media company and we are looking forward to translating the Jammin’ magic of the virtual world into the real world arena”.

Jammin’ is in association with YouTube and Satya Raghavan, Head of Entertainment for YouTube in India, says, "This live concert with Bollywood music legends and YouTube stars heralds a new era for the music industry in India. We hope that JAMMIN' live concert will go onto define the new normal, where lines between mainstream music and popular independent artists content will blur, encouraging many talented artists to start their journey online.”

Speaking of it’s musicality and reach, telecom company Airtel India adds, “Airtel is excited to be associated with Jammin, which promises to be an absolute treat for music lovers given the phenomenal line up of artists. This is a great collaborative platform for both the established artists as well as the rising music stars and the go to destination for our online music audiences. With Jammin' Live, the concert will only not only satisfy the growing appetite for new and original music content but bring in a whole new audience.”

A.R. Rahman’s set will also enthral the audience to the track of the season, Yaara’- a collaboration with all YouTubers of Jammin’. "With Jammin’, Qyuki and its partners have created something unique - a platform without gatekeepers - for me and my fellow composers to work collaboratively with a new generation of online stars. I am really looking forward to performing at the Jammin Live concert along with all the Jammin artists” adds music legend and co-founder of Qyuki- A.R. Rahman.

The full lineup for the concert includes Sanam Band, Shraddha Sharma, Siddharth Slathia, Jonita Gandhi, Arjun Kanungo, Maati Baani, Sanah Moidutty, RaagaTrippin' and Mumbai’s Finest collaborating with Bollywood’s most accomplished music composers AR Rahman, Salim-Sulaiman, Clinton Cerejo and Mithoon.

Jammin’s online and offline popularity showcases versatility and the true power of collaboration between real world and virtual world superstars. The tickets are now on sale and available on www.bookmyshow.com.