PVR Inox Marks Its Debut In Cuddalore

PVR Inox launched its first multiplex in Cuddalore, Tamil Nadu at V Square Mall, Manjakuppam. The inaugural multiplex with three screens in the city's initial shopping mall introduces a contemporary cinematic experience to the residents of Cuddalore.

PVR INOX will strengthen its foothold in Tamil Nadu with 139 screens in 23 properties and continue its expansion in the Southern part of India with 549 screens in 98 properties.

Located at Manjakuppam on Bharathi Road, the cinema provides a convenient out-of-home entertainment destination for all the movie buffs. With a seating capacity of 692 guests, the multiplex is equipped with theatrical solutions to offer an immersive and enhanced cinematic experience with 4K laser projectors that deliver ultra-high resolution, sharp, and bright images. Furthermore, the audis feature advanced DTS-X immersive audio and Next-Gen 3D screens for visibly deeper 3D content.

Commenting on the announcement, Ajay Bijli, Managing Director, PVR INOX Limited said, “The coastal town of Cuddalore is a vibrant and culturally rich city, known for its scenic beaches and historical temples. With the introduction of Cuddalore's inaugural multiplex, residents can now savour a world-class cinematic experience without the need to travel to Pondicherry for the same. We are delighted to strengthen our foothold in Tamil Nadu with the opening of the first multiplex in the city of Cuddalore. Given the significantly high movie consumption in South India and relatively under-penetration of multiplexes, the launch of the new 3-screen multiplex at Cuddalore aligns to our vision of accelerating growth in underserved markets”.

With a modern and stylish theme, the new property complements the overall aesthetic and ambience of the mall. The contemporary style of design presents a sense of continuity to every corner of the foyer area along with a comfortable sofa seating placed around the cinema book racks. The Concessionaire unfolds a bold, fun environment and the layered ceiling creates a dramatic feel. All auditoriums follow a different colour theme, ranging from red, golden, violet and teal matching with seating and carpet.

“We are thrilled to unveil Cuddalore's first three-screen multiplex at V Square Mall, Cuddalore's which is also the city’s first mall. With a new entertainment landmark, the magical effect of the real big screen offering the choice of movies under one roof comes to the doorstep of discerning moviegoers in the city. The multiplex will be the true symbol of the most contemporary, thought-out and well-appointed cinema-viewing experience. At PVR INOX, we are paving the way for expanded access to entertainment in untapped markets with cutting edge technologies, world-class ambience, opulent comfort and exciting range of F&B options”, said Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.